The Growth Notes: How to freshen up your blog

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Hey <<First Name>> ,

No one’s blog is flawless - even with gorgeous design, occasional broken links, old images from years ago that don’t fit your current branding, and other “nasties” can lurk. You know, posts that could use some TLC.

Tidying up your blog is not only about catching negatives; it’s also about finding out what’s been working and doing more of that.

Our blogs are ever-evolving (the Wayback Machine is unforgiving 😂) but that doesn’t mean you don’t have fantastic content, even if it could use a little sprucing up. You already put so much time and effort into creating it, so why wouldn't you make sure it's getting the best ROI?

I was so heartened at the warm response to #springcleanyoursite recently, so on the blog I’ve got 7+ EASY ways you can freshen up your blog and content strategy.

Tip #1 is all about evaluating your top content for improvements, and that's exactly what I did! I took a popular post (originally published in 2014), cleaned it up, and updated the content to add more value.
Below is proof that the Wayback Machine is unforgiving... I still haven't found the perfect compromise for a Pinterest-friendly image without it being huge, but at least it's prettier 🤣 🙃

READ THE LATEST POST

First Dibs: Open Call for Guest Post Submissions

Guest post submissions are open (first come, first served)! You don’t have to have your post complete, you can “pitch” aka simply tell me about your idea. The topics I’m on the lookout for include:

Digital Marketing
Squarespace Tips
Planning & Productivity
Social Media
Blogging Strategies

I can’t wait to hear from you!

SUBMIT A GUEST POST IDEA

Submissions close March 31st, or when my 2018 calendar gets filled. I try to work on a first come, first served basis.

Spring Clean Your Site: Take Action!

Your actionable for today is to choose one - just one - of the tips from the blog post and commit to doing it. You could look at your most popular posts and:

Brainstorm a list of sub-topics related to your popular posts &/or the comments on those posts.
Update the SEO on your most popular post to stay near the top of search results.
So many more ideas - all in the most recent post.

Leave me a comment on Instagram or post with the hashtag #springcleanyoursite to keep yourself accountable.

To simple + effective strategies,

P.S. Feel like your site is way beyond repair? Snoop on how your fave entrepreneur’s site used to look with the Wayback Machine (but be careful not to get sucked in and lose a few hours!).

TL;DR: This week’s Spring Clean: blogging & content strategy + guest posts are open until March 31st + take at least ONE small action to freshen up your site and stay accountable & get support with #springcleanyoursite - won’t you join us?

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