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Startup Digest

Startup Reading List

March 30, 2018

Great cross-section of articles this week to help you expand your startup knowledge and get to it. Enjoy!

Startup Digest Startup Reading List is curated by:
Zubin Chagpar

Zubin Chagpar - @phylosopher

Contact Zubin Chagpar at zubin.chagpar@startupdigestmail.com

Apply to the New Techstars Accelerator Being Run in Partnership With Stanley Black and Decker

Applications are now open for Techstars' new accelerator being run in partnership with global, industry leader Stanley Black and Decker. Based in Hartford, CT, this program is designed to empower startups focused on innovative solutions. Companies focused on additive manufacturing, 3D printing, and associated software solutions ranging from workflow management, AI, big data, VR, blockchain, and more are encouraged to apply.

Apply today! Deadline: April 8, 2018.

We Are Entrepreneurs Too. We Feel Your Pain.

Adrian Lloyd

"Like startups which are looking for a brand name investor at Series A, we wanted to get some non-governmental institutional investors into Fund 2 as we expect that the BBB would be looking to reduce their exposure into our next Fund (3) and wanted to start relationships with those larger institutions (Fund of Funds or Pension Funds or the larger Family Offices) immediately."

Distribution and Sales Channels

Ben Horowitz

From the Intro to the Video: What is a sales channel? It’s a route to market for a product or set of products, from a website to a sophisticated sales force. Selecting the right channel is critical for any business — products often fail because the company chose the wrong route to market — but when designing a distribution strategy, one should never begin with the sales channel itself. A properly designed sales channel, shares a16z general partner Ben Horowitz, is a function of your product and your target customers or market; and in this video he shares a simple formula for thinking through all this, as well as a simple case study for how it can play out in practice.

I’m a Cofounder of Gusto, Here’s the Advice I Give Every Startup Founder

Tomer London

"When interviewing candidates, optimize on their strengths, not their lack of weaknesses. For example, it would be ideal to find a designer who’s fantastic in experience design and in front-end development. But often, the best-of-the-best will be much stronger in one and not the other. Hire them for their strength, celebrate their great work, and pair them with complementary team members. Startups are a team sport."

Parsing and Transmitting Complex Ideas

Tim Urban

"Unlike something that can be explained in two minutes, it’ll take listening hard for a bunch of hours. There’s so much education that needs to happen. The goal is to put a structured package into someone’s brain so it lives in a organized way. Otherwise it’s a mess two weeks later and they can’t explain the idea."

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