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FOLD of the week #427

Sleeve Mailer with Lock-and-Pull Foldout Insert 
This week's solution offers tremendous style with a simple and exciting lock-and-pull foldout mechanism for mail. Produced by the team at Classic Color in Chicago for Sappi Fine Paper's new online resource for brand marketers, "POP," this mailer is designed to standout and leverage the power of printed media. The piece arrives in a bright blue envelope that holds a sleeve mailer format like you've never seen. Add special print effects and great imagery on gorgeous McCoy Silk paper, and this piece is a total winner.

Fold of the Week #427 Project Credits & Specs
Folding Style: Sleeve Mailer
Print Production: Classic Color, Chicago, IL
Client: Sappi Fine Paper for sappipops.com
Paper: 100# McCoy Silk Text and Cover 
Size: Folded: 9" x 7"; Flat: (carrier) 19.5" x 8.5" / (insert) 16.625" x 8.75"
Production: Printed 4/4 with 2 spot PMS, plus spot satin/gloss varnishes and spot gloss raised UV coating.  
Finishing: Die cut and score, glue, fold and insert into envelopes. 
Budget Rating: Moderate

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