Startup Reading List
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April 08, 2018
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Enjoy!
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Meet Us in Your City! Techstars Hits the Road
 Techstars is searching for the best startups in the world. We’re hitting the road to visit startup communities and meet your team. Join us to meet Techstars alumni, managing directors, program managers, mentors, and community leaders to learn more about entrepreneurship. This is your chance to connect with the Techstars team and learn about the exciting new programs we are kicking off in 2018.
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Jake Mendel
The most effective tool I’ve used to build a problem-statement is a Root Cause Analysis method known as “The 5 Why’s.” It’s something you’d expect from a 4-year-old — but was actually invented by Taiichi Ohno, the founder of the Toyota Production System. The genius behind this method is the combination of simplicity and efficacy.
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Steven Douglas
"When designing a logo, a good rule of thumb is to start in black and white. By maintaining a single color, your focus won’t be on other components of the design. If your logo has many colors, it’ll be more difficult to see it other contexts, such as on promotional materials, frosted on glass or even printed on receipts."
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Martin Casado
"In enterprise sales, a lot of distribution and purchasing is done via a third-party ecosystem of channel partners. However, it’s hard for a pre-chasm startup to bootstrap this partner ecosystem; without an existing market draw, it’s hard to incent those channel partners to put in the work (pitching, educating, hiring the right sales force)."
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Eric Ries
"The reason they’re gatekeepers is because these functions often impact the ability of the makers and sellers of the product — Product, Design, Engineering, Marketing and Sales, to name a few — to reach customers."
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