This is the newsletter from TAKT PROJECT about Milan Design Week 2018.
Grand Seiko, Japanese luxury watch brand, to be exhibited for the first time at Milan Design Week. TAKT PROJECT is in charge of instalation design as a collaboration creator. At La Triennale di Milano, a huge art installation will be unveiled in which you can feel Grand Seiko’s thought. We hope you'll be looking forward to it.
Grand Seiko - THE FLOW OF TIME -
Exhibition Overview :
THE FLOW OF TIME
The exhibition will showcase an installation featuring Grand Seiko’s Spring Drive movement, the company’s unique and innovative mechanism characterized by high precision. Two Japanese artists have brought the revolutionary idea of Spring Drive to life in an installation that dramatizes “THE FLOW OF TIME”.
Installation Overview :
This art installation shows the world view of Spring Drive, which has reached a new dimension that makes you feel the transience of time, approaching the essence of time.
Twelve acrylic objects in different shapes are shown in the space, and parts of the Spring Drive watch movement are sealed inside of them. Looking into the objects, small twinkling parts and framed scenery are merged together, so you can feel the watch movement is approaching the essence of time. And small lights in the transparent objects imply the existence of small electricity generated by the parts themselves in silence. It is an art installation in which you can feel Grand Seiko’s thought just by looking into it.
Period｜2018.4.17(Tue) - 4.22(Sun)
10:30 - 22:00 *4.17(Tue) 10:30 - 24:00
Press Day / 4.16(Mon) 11:00 - 18:00 *It is an event for press.
Opening Reception / 4.17(Tue) 19:00 - 21:00
Venue｜Cubo B, La Triennale di Milano
Address｜Viale Alemagna, 6 Milano (Cadorna area) → Google map
Access｜Cadorna FN station Metro MM1 (Red Line) MM2 (Green Line)
Exhibition space｜450m²
Organizer｜Seiko Watch Corporation
General producer｜Toshiki Kiriyama (TRUNK LTD.)
Creators｜TAKT PROJECT (Design studio) / Shingo Abe (CG Director / Designer)
Sound designer｜Takuya Takahashi (Oyster Inc.)
Spatial designer｜Hikaru Mori (ZITOMORI)
