Hello <<First Name>>,
By the time you read this, I shall be face down in a chocolate fudge cake made by BiteSize Café Bakery. The kind with thick curls of milk chocolate on top. BiteSize makes cakes with love. I eat them lovingly. We have a perfectly balanced relationship.
Tip: It's powerful when your values align with your customers' values
I wish I could show you the cake. I'll see if someone took a picture. In the meantime, Paul has written some brilliant words below. Please go and read them.
Roger
|
|
Your marketing can be as mind-blowing as
Sakeru Gum
|
|
|
|
Loooooong
|
|
Tips for you to pass on
(even if you're 'up a gum tree')
The "SAKERU Way"
- Romantic stories with a twist are great
- Hold on to attention with Serials - Episodes - Chapters - Drama
- Repeat words for a LONG time
Paul
|
|
Markets are conversations
getting real = podcasting
voices attract humans
humans trust voices
Best podcasts for tractor lovers:
Converse with people
Our podcast is "Business Jazz—how to be genuinely attractive in business today". Listen to BEING BLIND TO GENDER IS FOOLISH
|
|
|
We produce a cartoon for each podcast episode - people like pictures
|
|
|
Marketing your place is fun
Paul
|
|
Past work: Yachting Financial Solutions
|
|
Tip: Offering people a superpower is powerful
|
|
WHEN: April 2018.
WHO: Yachting Financial Solutions.
WHAT: Series of superpower social media posts.
WHY: Yacht crew can earn between €1million and €2million in a 15-year career in yachting. TAX FREE. (They work and live on a yacht, so no national income taxes). Yet over 80% of yacht crew spend every penny. The could leave yachting financially free. We're helping Yachting Financial Solutions with a series of messages about the superpower yacht crew are throwing away. After all, being financially independent is like having a superpower. You get to do what you want, when you want, how you want. No boss. No clock-in time.
HOW: Good graphics that allow you to post daily on your social media channels are readily available online. We use Freepik's subscription service. They also offer a free service. We like Freepik for the variety and depth of image files, as well as that it insists on release forms for photography contributors.
Roger
|
|
The chocolate cake is finished. I'd very much like another slice. BiteSize cakes are very good. Everyone who's had a slice says so. And they tell people about their experience.
Tip: If your product (or story) is made lovingly with quality ingredients, others will do your marketing for you.
Have a [GRAND] week,
Roger (and Anne and Jon and Paul)
|
|
|
|
