Sustain. Validate. Hearten.

Terra Incognita Media represents a community... 

...that sustains each other when the reality of our world hangs heavy. When cities, like our homebase of Portland, Oregon, are being gentrified under the guise of "revitalization." When we have to scream at the top of our lungs that Black Lives *fucking* Matter. When we have to grieve for the innocent Black lives that have been unjustly taken by police violence. When Jeff Chang in his book, We Gon' Be Alright, calls it what it is: resegregation. It's in the way magazines like Outside have headlines that read, "The Cheapest Land in the Country," without any kind of awareness or acknowledgement of the history of land grabs that affect Indigenous families, the original inhabitants, the most.

When "earth-goddess-hippie-chic" is in fashion, and festivals like Burning Man and Coachella perpetuate harmful appropriation with no acknowledgement to who's territory they are having their "spiritual" experiences on. Instagram and TV ads are blistering with dreamy shots of the desert, as if "the desert" is just one big mass of unknown land, a big, open, expanse ready for any (white) body to insert themselves and live out their spring break escape, their #forceofnature fantasy. In reality, places like Bishop, Taos, Sante Fe, and Sedona, have been exploited by the audacity of Caucasity.