Edition No.75

Welcome to your fortnightly Two Hoots update.

This fortnight in our Two Hoots Update we share insights into why your videos need to change based on what platform you are using and we also discuss which is better. PPC or SEO?

In our latest blog, we discuss how SEO can help optimise your blog content.

Why Your Facebook Videos Need to Cater to your Audience

A creative, high - quality video posted on Facebook or Youtube has proven to be an effective way of engaging your audience.

No matter what your video's purpose - to explain a complex product or service in simple terms, to make company - wide announcements or to help an ecommerce site - placement is key.

In retrospect, where your message lives is just as important as the message itself

Click here to read the full article.

PPC vs SEO

When you own a digital marketing agency, clients want to know where to invest their marketing dollars. Questions that we generally receive is "PPC or SEO".

PPC stands for pay per click and is way to buying visits to your sites. SEO on the other hand is a more organic approach that works out better in the long run.

So which is the right option?

Click here to read the full article.

How SEO Can Optimise your Blog Content Game

Blogging can help boost SEO quality by positioning your website as a relevant answer to your customer's questions.

Click here to read the full article.

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