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The Three Essential Books on Presentation, Part 1: Presentation Zen

I often see on people's bookshelves PowerPoint for Dummies or other similar technical books on how to create PowerPoint. What I rarely see anyone with are books on how to create presentations.

To be fair, up until a few years ago, there were very few books on information design and even fewer on presentation design. But today there are a few absolutely essential books for anyone who creates presentations. In this first of a three-part series, let me introduce you to a book that helped get the ball rolling for today's new style of presentation.



Presentation Zen by Garr Reynolds

Garr Reynolds, like Guy Kawasaki (who wrote the introduction to this book--as a series of 15 slides, no less), is one of those guys who used to work for Apple and subsequently carved out a niche in the tech and business world for himself. 

For Garr, it was presentation. His blog, PresentationZen.com grew into Presentation Zen the book published in 2008.

As you might guess, Garr preaches a philosophy of simplicity of design and message. The book covers content prep and creation, basic principles of design and presentation delivery. But don't think he gets bogged down in involved theory and academics. The book is very accessible on many levels, and what makes it so invaluable are the numerous examples of well-designed slides and presentations throughout.



I'd be lying if I didn't admit that I keep Presentation Zen on my bookshelf and refer to it for inspiration and ideas with almost every presentation I design.

Trust me. Buy the book. Read the blog. And pre-order his next book, Presentation Zen Design.
 
And if you want to see him in action, check out his talk at Google.

Elegant Presenting
The 10/20/30 Rule of PowerPoint


Guy Kawasaki is a Silicon Valley venture capitalist and a former product evangelist for Apple. 

In his current role as an investor, he hears hundreds of pitches a year and so has some pretty strong feelings about how people present information (often very badly.)

Among other things, he is known for his strict 10/20/30 Rule that states "A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points."

While you'd be a bit foolish to break this rule if you went to Guy asking him to invest in your business, I do think this is not a guideline that can hold up in all situations.

Nonetheless, it's good advice to keep in mind as your slide count balloons, your text starts getting smaller and smaller and you find yourself with 60 minutes of material all of a sudden for what was supposed to be a 30 minute meeting...

Read more about the 10/20/30 Rule and more about presentation at Guy's blog and in his book, The Art of the Start.









 


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