MILAN NEXT WEEK FOR SALONE ?

 

COLOR CODING RETAIL

A brand new period of using color lays in front of us, creating opportunity and inviting creativity. Now that the fashion system is out of fashion and it’s hype is outmoded, materials and colours will become the dominant vehicles of avant-gardism, the only way to discern allure and artistic vision in a collection. Therefore, the study of colours should become the priority of design studios, and will create possibilities for brands and designers to make their merchandise special and desirable, even if the shape is well known or common.

Due to the unsettling political climate in America, there is a new sense of vulnerability within the American consumer that can be uplifted by color. Creating passion amongst people in need of optimism. This group will find similar meanings between themselves and the color ways, ultimately creating a community of individuals.

Brands like Mansur Gavriel and Glossier are utilizing colors in a way that takes the product out of a retail mindset and into a movement. Known as the first successful brand to form after the recent economic downfall in America, Mansur Gavriel is molding the emerging middle market with their new approach to social media marketing.

Their use of mixed monochromatic colours and elevated store layout is always ready for Instagram, bringing consumers into a cohesive and blissful shopping experience. Built on the idea that “you give life to the products-products don’t breathe life into you”, Glossier moves away from the idea of over stimulating the consumer with excessive marking. The simple, monochromatic colours are manipulated in a way that seem to personally speak to each consumer in a way that only color can. They attract people, acting as a blank canvas, allowing the consumer to become the creative director.

In a time that is moved by the juxtaposition of commonality and individuality, monochromatic color ways act as a pendulum that changes hues as consumer’s ideas change. American consumers take comfort in groups of colours that work in delicate close harmonies while still buying single items to blend them together like nobody else, at times mixing their own monochromes into a multi-colored outfit, expressing personal taste and vision. Each item has a life of its own and will not bend for the other hues, resulting in a new way of power dressing with extravagant color encounters beyond the written rule of style. A revival of business in the making.

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CHRISTIAN TAGLIAVINI

When looking at Christian Tagliavini’s photographs or better described as art pieces, you travel to a different time. His photographic series so far have explored various historical eras and material manipulations that create a dream like experience by mixing historical elements combined with contemporary aesthetics.
For those traveling to Stockholm should visit the Fotografiska museum where Tagliavini’s work is currently being displayed in a retrospective exhibition entitled ‘The Extraordinary World of Christian Tagliavini’ which is on until the 10th of June. Also teNeues publishing house has recently released a book about his photographic series so far.
Having the chance to talk to Christian Tagliavini we explore further his creative process;

Tell me a little about your background?
I was born in Switzerland and grew up between Switzerland and Italy (Parma). I studied technical drawing and worked in architectural and engineering firms. After this experience, I worked also as graphic designer before I discover photography. I’m self-taught and I always need a new challenge to be interested and motivated.

What is your starting point behind your work? Where do you source your inspiration from?
I’m a visual person, I find inspiration around me or in my memories. The idea comes first, then comes the work of research and studies that takes time and is interesting for me. I learned a lot with photography.

How do you manage to marry the craftsmanship of creating a whole set-concept and photographing your work?
Photography is the way to frozen the idea that I have in my mind. I want to create the images as I imagine and I need to customize supplies and clothing to have unique images.

Melissanthi Spei

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PAINTINGS BY ALTAI

The Italian gallery Altai is one of the first galleries in Europe to exhibit primitive textiles art from nomadic cultures, and it has very quickly become a worldwide point of reference in the Area : felts from Kurdistan and Central Asia, Kircî Kilims of Eastern Anatolia, Berber carpets and much more to discover.

This year for the upcoming « Salone del Mobile » we invite you to discover a selection of nomadic textiles and felts incorporating primitive designs, created from the beginning of the last century by unknown « artists » in remote regions between Kurdistan and Central Asia.

Afghan felts as asbract paintings.
Cirpi weaves of Anatolia as Hard-Edge canvases.
Kircil Kilims as minimalist pictures.
Zakatala Carpets of Kurdistan as materic wall scuptures.

Hope to see you there,

Charlotte Bjorklund 

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EVENTS

TREND SEMINARS
ENLIGHTENMENT / on healing society and fostering another fashion
A/W 19-20

MILAN
April 19

COPENHAGEN 
April 24

NEW YORK 
May 22

STOCKHOLM
May 29

ANTWERP
May 30

AMSTERDAM
June 5

LONDON
June 6

BASEL
June 15

Details & Bookings

TALKING TEXTILES

TALKING TEXTILES #2 The wild and vibrant second issue of TALKING TEXTILES is organised around the culture of cloth. In this trend magazine, the mood is up and creativity is on the loose, celebrating the revival of textiles. This issue is filled with remarkable developments in textiles, art, clothes and interiors, from artisans and artists to mills, manufacturers, designers and innovators as well as talented graduates. With colour, textile and yarn forecasts by Li Edelkoort, a whirlwind of floating fibres, harvested yarns, tubular colours, woven fences and knitted architecture will fuel readers’ creative energy. €60 plus shipping & handling  Order here

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TREND TABLET

Trendtablet explains how trends grow, evolve and flow, and helps us better understand and perceive how they interact in our daily lives. this tool accessed for free is open to comments and new ideas, please contribute and be part of our network .Enjoy!

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ANTI_FASHION 

This much-talked-about and thought-provoking manifesto by the world’s most respected trend forecaster covers the 10 main issues that indicate the fashion industry has reached breaking point. Edelkoort courageously confronts marketing and advertising, as well as challenging education, materials, manufacturing, retailing, designers, fashion shows, the press and consumers alike. This means that the economy of clothes will take over from the turnover of fashion. Therefore trend forecasting has changed as well, taking its leads from social change and finding creative ideas within lifestyle trends and consumer behavior. A break-through philosophy focusing on textiles, garment-making and the imminent revival of couture. It’s time to simply celebrate clothes! SHOP

 

BLOOM FAITH

Confronted with the adversary of human designed disasters and manmade political scandals paralyzing our planet and countries, people’s only recourse becomes faith, an almost forgotten principle. To have faith in the spirit of survival, to have faith in creative forces able to rebuild society, an intrinsic need to believe in the human race, especially in moments of bewildering despair. We need to trust our instincts to build a better future, full with genuine love towards ourselves and others, even those at fault. Being able to forgive, to understand, to comprehend, to taste the fear in others. To pledge an awareness of altruism, script a gospel of compassion. Desire needs to be embedded in empathy.

Recognizing their inspirations and yielding to innate creative urges, artists and designers will build up the needed confidence to create new matter, landscape other horizons, design decorative objects, weave unusual fibers, draw non-existent flowers, created with the deep conviction that aesthetic expressions will resonate with others and are able to heal and care for people. Faith grows from future generations, professing their reliance on inner strength, convinced to reroute society the way they see it; convivial, cooperative, concerting, concerned, a society where truth remains an important quality and flexible forms of constancy help to compose the rhythm of existence.

Lidewij Edelkoort. 
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