The Compound Effect is the strategy of reaping huge rewards from small, seemingly insignificant actions. You cannot improve something until you measure it. Always take 100 percent responsibility for everything that happens to you. Design the life you want first and the business you want second.

I know I have a hard time with this, but the book says success is doing a half dozen things really well, repeated five thousand times. Consistency is something we know matters to get momentum. But the idea that we don't need more knowledge, just new plan of action is important.

Another important point is that the first step toward change is awareness. The best way to become aware is to measure. Writing it all down is key.

I've applied the idea of compound effects to influence. Words are important, and "influence" is not a good word for what we want. Typically, what we want to create is value. So when we say "influence" we're using a weak word. Because when the value is strong and obvious it speaks for itself.

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