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Hey <<First Name>>, 

Welcome back! This week we're busting some major user onboarding myths. With the help of notorious onboarding experts we'll shutter those myths and establish user onboarding for what it really is- the process that gets new users to experience their first success with your product. Let's do this.

Cheers,
Anna & Inna @ CXtlv
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Myth #1: Onboarding is a tool tip tour

The tool tip tour on web products and it's cousin the slideshow on mobile apps are still the most common onboarding design patters. In spite of their popularity, these patterns are product focused and not user focused, which makes them less effective in driving users to their first success with the product.
Here is Samuel Hulick, founder of useronboard on why onboarding should not just be a tool tip tour, and what it should be instead:

 
Samuel Hulick at TNW Conference Europe 2015

Myth #2: Onboarding is a feature your roll-out once

Des traynor, CEO of Intercom, claims that the biggest mistake companies make is launching their onboarding and never looking at it again. Your product changes a lot. It's your company's goal to keep making it better, and deliver more value. This means your onboarding should change a lot as well.
Here is Des traynor, brilliantly explaining this in his talk "From Signed up to Satisfied":
Des Traynor, Cofounder, Intercom - From Signed up to Satisfied

Myth #3: Onboarding happens only in-app

Hopefully by now you're convinced that onboarding is not just a tool tip tour. Now we want to challenge onboarding being an exclusively in-app activity.  Ty Magnin from Appcues explains that onboarding is a team sport. Product, marketing, sales and customer success each have their role to play and only when they team-up they win at onboarding. Read the post here:
User Onboarding is a Team Sport: Who Should Work on What

 
Football team huddle
We hope you enjoyed this addition of onboaridng myth-busters! Stay tuned for next week when we'll present our favorite onboarding experiences and why they rock our world.