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This past week, I was prepping for a few interviews with local media outlets when my mind drifted to the Gatorade commercial from last year that features J.J. Watt.
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Ounces

by Tyler Palko | Originally posted on January 13th, 2018


This past week, I was prepping for a few interviews with local media outlets when my mind drifted to the Gatorade commercial from last year that features J.J. Watt. Talk about good marketing! I will give credit where credit is due. It is a genius commercial.

Check it out for yourself.

In this 30 second advertisement, J.J. Watt summarizes that we all believe that we are doing something to separate ourselves from the competition – whether it be an extra rep, getting to the field before dawn, or sporting the latest and greatest gear. In all actuality, these aren’t the things that separate good from great. The difference is found in the small things. The minute details. Or as J.J. Watt refers to it in the commercial: ounces. Obviously a great way to reference their product. What did I tell you? Genius!

As my mind continued to wander, I began thinking about leadership development and why this issue is such a hard nut to crack.

Allow me to explain.

Throughout my tenure at Solutions 21, I have spoken with several hundred business owners and executives who say the same thing: Read the rest at the Solutions 21 Blog >


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