Ford - Uli Heckmann
Uli Heckmann and his team traveled to Chicago to capture the 2019 Ford Edge reveal campaign, just in time to be unveiled at the Detroit Auto Show. A previous year's model was used on location for perspective and lighting reference, which was later entirely replaced with the new model in CGI. Andrew Coleman, creative retoucher from our NY studio, provided on set support, shooting HDR spheres for maximum realism in the CGI lighting and building rough comps to get a head start on the post production. He also captured the backplates for the 360 spin online configurator we were assigned to build as well. To view more images of this campaign visit our website.
Client: Ford
Agency: GTB
Photographer: Uli Heckmann
Creative Directors: Paul Kelley, Alexis O'Connor
Art Director: Brian Lucas
Art Producers: Stephanie Gee, Gerri Kozikowski
Photography Production: Coast to Coast Production
CGI Artists: Recom Farmhouse NY Team
Post Artists: Recom Farmhouse NY Team
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