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1. How to create a Vivid Description for your company
Write an article that you would love to see published about your company 10 years from now ... (I'm doing this exercise at the moment for Buffer's marketing team. Will report back when I'm done!)
2. Inspiration for building great landing pages
3. One of the best free logo makers I've come across
4. Chartbeat's new research into mobile traffic: search ⬆️, Facebook ⬇️
5. Is your team known and accepted?
6. Unconscious Bias training: great hub of videos and resources from Facebook
7. Takeaways from Mary Meeker's Internet Trends Report
What I learned:
- Time to figure out how to market on Amazon
- Social media is big for e-commerce
- Mobile ads are worth it
Here are the full slides of her report.
8. Great page for Trello board inspiration (and a very effective way of product marketing)
9. Just picked up a new book: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Any idea what the 15 might be? (Answers at the end of this email.) 😊
10. Y Combinator podcast on building an inclusive company culture
I thought this line was interesting:
"Prizing certain teams at companies - it used to be sales teams, now it's engineering teams - prizing certain teams is actually a coded way of prizing certain races and genders. When you treat that class of employees differently than you treat everyone else ... the way you talk to people, the perks people get, the way leadership focuses on one team versus another, when you treat teams different in that way, you're perpetuating society-wide biases about race, gender, and ethnicity. Unless you've achieved perfect diversity and your engineering team is a mirror of society, if you're prizing your engineering team over everyone else, you are perpetuating biases."
Bonus. 🚨Remote jobs alert 🚨
Best wishes if you go for any of these jobs:
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