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Here’s how to make the most of your social media

You’re part of an exciting time in Canadian agriculture. The numbers are clear: more people than ever are speaking up about ag and food on social media, and you play an important role in this new era.

According to our social tracking over the last 12 months, the most popular Twitter hashtag in Canadian ag (#CdnAg in English; #AgCan in French) was used by over 41,000 individuals, reaching over 102 million people!

Thanks for making a difference

We’re so grateful to agvocates and partners like you who’ve helped move the ag and food conversation forward over the past six years. Without your commitment to having positive and meaningful conversations about Canadian ag and food, these results wouldn’t be possible.
 
Keeping our community engaged and inspired requires a consistent commitment. That’s why we want to share three social media tricks we’ve learned along the way.

Here’s how to boost your social media impact

  1. Use the SAUCE criteria when deciding whether something is worth posting. Make sure it falls into at least one of these categories:
    • Simple
    • Appealing
    • Unexpected
    • Credible
    • Emotional
  2. Don’t use social media just to update people. People follow a social media account because it gives them tangible value. Offer something that’s educational, emotional or has entertainment value.
  3. Use easy-to-understand imagery in all of your posts. Share images or videos with as few words as possible – but still make sure your audience clearly understands the post. 

We’re here to help. If you’d like to exchange ideas about engagement and agvocacy on social media, send us an email.

Get a new tip each month

We’re excited to announce that we will be featuring a social media tip each month. If you have colleagues who’d be interested too, encourage them to sign up for our partner emails.

Thanks for being a part of the conversation.

The Ag More Than Ever Team
 

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