Economically Speaking Serving the communities of: Andover, Baltimore, Cavendish, Chester, Ludlow, Reading, Springfield, Weathersfield, Windsor and West Windsor
Another BRIC in the Wall
By Bob Flint
Executive Director
The scene at the Copper Fox restaurant last Tuesday in Springfield was electric.
Governor Scott and Congressman Welch joined us in announcing the new Black River Innovation Campus. The event was thrilling, not just because it was a milestone in our two-year quest to bring this concept to reality, but in the energy it has created throughout the region, and the state.
You can read more about the specifics of BRIC later in the newsletter, but suffice to say, we’re excited about the progress we’ve made and look forward to sharing more positive news as the different pieces of the project get out of the gates.
While BRIC has been, perhaps, the most visible aspect of SRDC’s work in the region recently, it’s far from the only thing we’ve been working on. Heather Hartford has been overseeing several projects at the former Bryant Grinder building, putting the pieces back together for functional space in the south end. Paul Kowalski has been spearheading work in Windsor, including the pending acquisition by Windsor Improvement Corporation of the former Goodyear property. And there’s much more.
Several towns are actively working on various projects related to downtown master plans, and Windsor is about to complete their “Better Connections” process. Most of the businesses we engage in the region with are doing well and are looking at growth. Everything is going great, but there’s one overriding constraint – people. The lack of people to fill open positions. The need to attract and retain people to live and work in our communities. The urgency in educating our youth and continuing to train those already in the workforce and those looking to gain employment.
A theme of the BRIC announcement was “ecosystem”. Specifically, creating a tech support culture with developing and cultivating tech-related companies and creating a pipeline of skilled workers, present and future, to support and sustain the ecosystem.
But, in fact, the work of SRDC and other organizations like the area Chambers, community groups like SOM, WIC and CEDC, our friends at the Southern Windsor County RPC and many others supports our communities in nurturing their own ecosystems and, by extension, that of the region. The conversations about bike and walking trails like Ascutney Outdoors, the new art exhibit at the Great Hall, the great events like Autumn Moon or the Vermont Apple Festival all matter. The vibrancy of our communities is essential to maintaining, and growing, the economic base, which, in turn, is essential to supporting the critical social infrastructure, which is the lifeblood of the region.
They are all pieces of the puzzle, or “bricks in the wall”, so to speak. Hopefully BRIC achieves the potential of last week’s announcement and becomes a structural support of our regional economic ecosystem.
$1 Million For Black River Innovation Campus in Springfield
“Springfield was once the center of technology in the region,” said Bob Flint, Executive Director of SRDC. “Today marks the start of our journey to bring that innovative spirit back to this valley and create the new companies and jobs for generations to come.”
Built on exceptionally fast gigabit broadband infrastructure in this historic downtown, BRIC will use proven strategies for encouraging entrepreneurship, but with a new long term residency approach that will provide selected teams free live/work space for a year along with direct investment capital. The startups will receive training, connections to other innovation resources from around the country, including those at Dartmouth College, and mentorship and support from LinkedIn founder Reid Hoffman of Greylock Partners.
"Today we celebrate a robust collaboration of businesses, individuals, non-profits, and government groups working together to revitalize the Springfield region,” said Congressman Welch. “I applaud participants for their leadership and am excited about the enormous potential of this vital project."
The initiative is not waiting for the startups to take off in order to have an impact. PurposeLab, a California-based software product development studio, is partnering with CORI to train and hire up to 24 software developers over the next year. The entry level programmers will participate in an intensive online training program and, once selected, will work out of a live/work space based in Springfield. The application process for the program will begin by the end of this year.
“This initiative is about providing high paying jobs for the next generation of Vermonters, which is so important for our work to expand our workforce and bring more families and businesses to Vermont,” said Governor Scott. “We’re pleased to support this initiative through the Vermont Training Program, which provides for digital skills training that will lead to new job opportunities today and a trained workforce as these startups start to grow in Springfield.”
The unique approach of this initiative and the focus on rural communities caught the attention of national foundations and regional organizations. The Ewing Marion Kauffman Foundation and Siegel Family Endowment joined forces with the Vermont Community Foundation and other members of the VT innovation community to fund this effort. BRIC has also applied for a grant from the federal Economic Development Administration.
“Digital economy jobs are a critical piece of any healthy economy and yet we have not seen this sector effectively engage rural communities,” said Katy Knight of the Siegel Family Endowment, which funded the creation of the computer science education platform Scratch and committed the first $250,000 to the BRIC initiative. “We are excited about this inclusive approach that addresses both entrepreneurship and building the future workforce.”
BRIC announced the launch of a search for an Executive Director that will be led by the newly formed board of directors. This first hire will craft the strategy for the residential entrepreneurship center, solidify partnerships and onboard the first entrepreneurs.
“The Center on Rural Innovation is committed to bringing digital economy jobs to rural communities across the country,” said Matt Dunne, Executive Director of the Vermont-based Center on Rural Innovation, which led the fundraising and partnership building efforts. “There was no better place to start than right here in Springfield, VT. We believe this can become a model for hundreds of small towns.”
While BRIC will initially locate activities in buildings along the Park Street corridor, the organization is actively working with partners on the potential redevelopment of the former Park Street School building into a state-of-the-art live/work/community facility that would eventually serve as BRIC’s permanent home. The organization and project leaders are currently seeking additional pre-development funding with hopes of moving forward with the redevelopment project in early 2019.
Written by Debra Boudrieau
SBDC Advisor
Here is the next one of The Top 10 (now 12) Things I Say to Businesses Weekly.
9. Do not advertise unless you can track it.
a. Coupons.
b. Be creative but only if that’s what your customers want.
c. Be relevant and timely.
Advertising is confusing today…there are way too many options and often it is hard to figure out exactly what to do, what to say and when to say it. Media requires a plan. All of your marketing outreach is advertising…from signage to your website to your email campaigns to your ads.
Once you have the marketing/social media, calendar, work traditional forms of advertising carefully. What does that mean? Track, track, track. And don’t do things just once. I hear way too often, “But I sent that letter (email, post) once and I got no response." Once is not enough. You need to try a “campaign” and you need to track it. How do you track? Coupons and offers and codes.
Bring this ad (flyer) in for a ________ discount or something free. Each ad/flyer/post has to have a different offer (yes, how else will you know which one worked and which didn’t). Keep a spreadsheet that includes placement/offer/dates/ and responses.
How long before you stop? Never if it’s working. Multiple placements if it isn’t, before you stop. Very, very few people see your ad the first time. How creative should you be…as creative as your customers are. Remember this is all about them. If they are a straightforward group…be straightforward. If they like pink hair and leopard shoes…do that.
But most importantly be relevant. To what they need…when they need it. An example…water damage clean up ads don’t work in the weekly newspaper…until there is flooding…then do that ad a day or two after and run it big. In the meantime if you do water damage repair get to know all of the local insurance agents, real estate agents, contractors and other service people…make sure they have your flyer and business cards. That’s how to spend your advertising money.
Debra Boudrieau
River Valley Employment Fair a Success!
The 2018 River Valley Employment Fair was held on September 12th, at Riverside Middle School was a success. Over thirty five employers were set up and available to talk with. Several interviews took place on the spot as there is no shortage of employment the area, particularly seasonal work. More than 150 citizens walked through the gymnasium that afternoon. Without the many sponsors and the hard work from the members of the River Valley WIB, Springfield Regional Chamber of Commerce, River Valley Tech Center and SRDC, this event would not have been as successful as it was. A big thanks to all. Until next year!
Facebook.com/RiverValleyWIB
Get to Know Ed Williams, our area PTAC Counselor
Vermont PTAC, Counselor: Ed Williams 802-885-3061 ext. 202 ed.williams@vermont.gov
Ed has been with the VT PTAC since May of 2012. Ed joined the program after graduating from the Boston Architectural College with a BARCH and having worked over 15 years in Corporate Architecture firms, and his own, in Massachusetts and California. Seeking new challenges, Ed spent the next 8 plus years consulting in VT, MA and CA, specializing in design, construction management and litigation, along with expert witnessing and developer representation. Ed’s experience as a business owner allows him to offer a full range of counselling from targeted marketing, mining for opportunities, and market placement to contract acquisition and more. As Ed has been a small business owner he understands the unique challenges that are faced in State, Municipal and Federal government contracting. He brings the ability to make large problems small and instills in his clients that the only way to win contracts is to embrace opportunity.
Call us today at (802) 728-1432 or Email us at vmec@vmec.org
SRDC Staff
Bob Flint,
Executive Director
Paul Kowalski,
Senior Project Manager
Heather Hartford,
Assistant Director
Sandy Clifford,
Office Manager
Cynthia Porter,
Finance Manager
SRDC Board of Directors
Doug Gurney
Patti Putnam
Dale Williamson
Rick Bibens
Bob Kendall John Tansey
Jason Thom
Ex-Officio Board Members
Caitlin Christiana
Kristi Morris
Tom Kennedy
Main Supporters
Town of Springfield
Town of Chester
Town of Windsor
Vermont Agency of Commerce and Community Development
Members Acrylic Design
All Seasons Constr.
Berkshire Bank
Bibens Home Center
Black River Produce
Community Bank
Countryside Alarm
Drew's Organics
Dufresne Group
Efficiency Vermont
Graham & Graham, PC CPA
Gravity Renewables
Green Mountain Power
Gurney Bros. Constr.
HB Energy Solutions
IVEK
JELD - WEN
Kelley Sales & Service
Lawrence & Lober Electric Services
Lamb & McNaughton, PC
Lawrence & Wheeler
Lovejoy Tool
Mascoma Savings Bank
NewsBank
Okemo Mountain Resort
Okemo Valley Chamber of Commerce
Peoples United Bank
Image - Tek Mfg.
Prudent Living
River Valley Credit Union
Springfield Automart
Springfield Hospital
Springfield Printing
Springfield Realty
Town of Cavendish
Vermont Packing House
Vermont Timber Works
Von Bargen's Jewelry
VTel
WIC
Winstanley Enterprises, LLC
Wright Construction
From our Members
GMP can help your business and employees cut carbon and drive green with financial incentives! Great news! GMP has new programs to help make EV driving easy and more affordable including discounts on new electric vehicles for your fleet, financial incentives for workplace charging stations, and help setting up employee incentive programs for electric vehicles.
GMP customers can get a $5,500 discount and 0% financing on a 2018 Nissan LEAF at Freedom Nissan in South Burlington and Nissan of Keene, NH. GMP customers can also save on Chevrolet Bolts and Volts at Alderman’s Chevrolet in Rutland, where the dealership is offering General Motors employee discount pricing.
Get even more savings with an up to $7,500 per vehicle federal tax credit. Even non-profits that are not eligible for tax credits can benefit because GMP has a partnership so they can receive 50% of the tax credit value ($3,750), lowering the overall cost of going electric. From the car, to powering up! GMP also has discounts that can help you pay for electric vehicle chargers and installation.
GMP can also help businesses set up a workplace EV employee incentive program and will match a company incentive with a one-time bill credit up to $600 for the employee or provide the employee a free fast car charger for the home called a Level 2 charger, valued at $600. The in-home Level 2 charger allows you to fully charge an electric vehicle in just a few hours.
Driving an electric vehicle can save $1,200 or more on maintenance costs, and you can save on fuel costs as charging an EV is the equivalent of paying about $1 per gallon of gas.
Interested? We’d love to hear from you and answer any questions and get you signed up to start saving. For more information, go to www.greenmountainpower.com or contact Dotty Schnure at Dorothy.Schnure@greenmountainpower.com.