Articles of Note
“We prioritised our roadmap based on whichever lever we thought was the most important to pull at a given time. For example, during that year, we doubled conversion by rebuilding the onboarding process and removing key points of friction. By estimating the effort and reward of each roadmap item, we could tell the team why some features were prioritised and, more importantly, why other features weren’t. This transparency meant everyone on the team was heard, they understood the priorities, and they got behind them.”
by Heleen van Nues & Lennart Overkamp (@OverkampLennart)
“When creating priority guides, you automatically focus on solving the users’ problems, serving their needs, and supporting them to reach their goals. The interface is always filled with content that communicates a message or helps the user. By designing content-first, you’re always focused on serving the user.”
“A representative sample is impractical is because it doesn’t work with agile development … This belongs to a world where we can define our research problem up front and plan exactly how to arrive at a solution. Yet no modern software development team works like this because requirements can’t be nailed down in advance. Instead, development teams rely on iteration — and this is the same approach we should adopt as user researchers.”
by Anne Hjortshøj
“The best way to improve the chances of great UX happening in an organization is to solve organizational issues. The best way to solve organizational issues is to step outside of UX. Designers don’t run the product roadmap, and we aren’t full-stack engineers, either. But if we’re going to have the influence we want, the first step is to apply some designer empathy to the people we work with. We can study other disciplines to figure out how best to communicate the value of what we’re good at in the language of those disciplines.”
by Megan Headley
“Some people see A/B testing—with its devotion to quantitative metrics and the optimization of conversions — and UX research as frenemies. But in reality, A/B testing and UX research are quite complementary … Once you have a hypothesis, tactical A/B testing can help you to measure the impact of whatever changes you’ve made to a Web site. Together, A/B testing and UX research can give you a holistic view of potential solutions.”
Worth Another Read
by Sani El-Fishawy
“While UX professionals love to talk about testing very early, virtually all their experience as consultants is in testing very late. They are accustomed to working with large budgets in a silo using a fixed toolset against a largely finished product. They are accustomed to testing the details of a UI. You must be adept at testing the fundamental assumptions underpinning a business in a lean, low budget environment potentially using non standard techniques.”
Craft 2018 Redux
Last month’s Craft conference in Budapest has some really interesting sessions. We think you’ll find these of especial interest:
If you found these interesting do check out the other session videos.
Something for You To Watch
(Jeff Patton, 36 mins)
“You need to rely mostly on a cross functional core product team that can help you make good decisions. You need to involve your team in all the product work not just the scope, not just the development. Agile development gives you lots of cool feedback cycles and you use those feedback cycles to not just talk about velocity but talk about results. Your job is to lead and together with your team take ownership”
(Simon Wardley, 22 mins)
“We start by examining the issue of situational awareness and how it applies to technology. Using examples from government and the commercial world, we then explore how you can map your environment, identify opportunities to exploit and learn patterns of change.”
(Tracy Osborn, 38 mins)
“This presentation will go over design for non-designers, skipping the university-level concepts and jumping right to shortcuts and easy-to-remember principles. Recommended for those who want to learn just enough design to be dangerous (or for designers who’d like to better teach their coworkers and colleagues); featuring quick hits, easy to understand and utilize principles that anyone can use to improve their design skills.”
Upcoming Events
UXPA International Conference, 26-28 June, Rio Mar
The Lead Developer, 27-28 June, London
Atomic UX Research, 10 July, Bristol
Agile on the Beach, 12-13 July, Falmouth
UX Bristol, 13 July, Bristol
Mind the Product San Francisco, 16-17 July, San Francisco
Design & Content, 25-27 July, Vancouver
Agile2018, 6-10 August, San Diego
Lean Innovation Masterclass, 14 August, Atlanta
UX Week, 21-24 August, San Francisco
UX Australia, 28-31 August, Melbourne
Refresh 2018, 7 September, Tallinn
Product Innovation Summit, 27-28 September, Boston
EuroIA, 27-29 September, Dublin
Industry, 1-3 October, Ohio
Business of Software USA, 1-3 October, Boston
Global Scrum Gathering, 8-10 October, London
MWUX, 11-13 October, Chicago
Agilia Budapest, 15-17 October, Budapest
World Usability Congress, 17-18 October, Graz
Leading the Product, 18 October, Melbourne
Mind the Product, 18-19 October, London
Leading the Product, 23 October, Sydney
Agile in the City: Bristol, 7-9 November, Bristol (10% off with code Adrian)
DesignOps Summit, 7-9 November, New York
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