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The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under wraps, but recently Instagram shared the six key ranking factors publicly for the first time.
In this post, Buffer breaks down the Instagram feed for you covering the factors that influence the ranking of your content and explain why the Instagram algorithm is actually great for marketers.
Read the full article here. Find more of our favorite Social Media articles here.
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Bad news...Your email marketing database degrades by about 22.5% every year.
Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites.
You need to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right.
Read the full article here. Find more of our favorite Email Marketing articles here.
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For the immense power that customer reviews wield, they get far less attention from retail marketers than they should — and are often under-valued as a result.
Recent data from PowerReviews reveals that ratings and reviews outweigh recommendations from family and friends, brand, free shipping and retailer in factors that impact purchase decisions.
BlueCore walks through how to get more reviews after the purchase, reducing the stigma of negative reviews, and the bonus SEO support you can receive from the user-generated content.
Read the full article here. Find more of our favorite Digital Marketing articles here.
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It's all about capturing a customer's email these days. Facebook lead ads are quickly becoming one of the quickest way to scale your email acquisition efforts at a reasonable cost.
This is a whopper of an article that covers Facebook lead ads soup-to-nuts from integration, remarketing, audience setup, and case studies/examples to go along with it all.
Read the full article here. Find more of our favorite CRO articles here.
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Matthew Woodward
One of the most overlooked ranking factors in Google is your bounce rate. That’s because bounce rate doesnt have a direct impact on SEO. However, it does have a huge impact on lots of metrics that DO have a direct impact on your rankings.
Read the full article here. Find more of our favorite CRO articles here.
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Sumo
Product descriptions are often overlooked. An afterthought, tacked on after the images, call-to-action, customer reviews, stock numbers, pricing, and the other million things an eCommerce entrepreneur must do.
The gang at Sumo covers how to write product descriptions that sell, so you can grow your online store.
Read the full article here. Find more of our favorite CRO articles here.
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Klient Boost
In the age of artificial intelligence, considering a chatbot is just a small piece of the pie when it comes to conversion rate optimization (CRO) and (as robots continue to take over the world) that pie just keeps getting bigger.
Read the full article here. Find more of our favorite CRO articles here.
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