In today’s fast evolving marketing landscape, one trend that seems to stand out is the rapid acceleration and adoption of Commerce.

To shine a light on how this will impact brands today and tomorrow, WPP has put together an hour of practical content where you will learn how to navigate the rapidly evolving Asian-Commerce landscape.

With keynote talks by experts from GroupM, Ogilvy and Wunderman Thompson we will provide top tips on how every brand can succeed in Commerce today. This will be followed by a live Q&A discussion moderated by Cindy Tan, CRO at INTO Global and IAB SEA Board member.

Wednesday August 12, 2020 at 10.00 – 11.15am

Opening Remarks – Laurent Ezekiel, Global Chief Marketing & Growth Officer WPP

Winning in eCommerce: From Strategy to fulfilment

How to navigate the diverse eCommerce landscape in Asia with GroupM. Across Asia how we are planning to win with the eCommerce platforms.

• Toni Ruotanen, Head of eCommerce, GroupM Services ASEAN
• Cecile Courbon, Senior Director eCommerce, Performance Mindshare APAC

D2C Commerce – How customer centricity delivers life-time value

Intermediated experiences, thinning margins and lack of available data are driving brands to connect with their customers more directly. The growth of new commerce channels and changing customer expectations is making D2C commerce both viable and profitable.

• Sheilen Rathod, President, Customer Engagement & Commerce, Ogilvy APAC

Covid-19 has caused lockdowns, store closures and social distancing across the world, accelerating eCommerce everywhere. There is a lot we can learn from China, the world's biggest eCommerce market. As the rest of the world opens up, we will look at how the pandemic has changed business, sped up eCommerce trends and how it’s now branding into social and live streaming commerce.

• James Bay, Managing Partner (Commerce), Wunderman Thompson, China

 Followed by a live panel discussion and Q&A, moderated by Cindy Tan.