Hear from four diversity experts
The article at Chief Content Officer (CCO) begins:
"Content marketers have always been tasked with understanding the challenges our audiences face. But few of those challenges are as complex, painful, and difficult to discuss as the effects of bias, systemic racism, and other damaging forms of discrimination."
CCO's Jodi Harris shares the perspectives and advice from four experts in diversity:
- Christine Michel Carter, author, creator of Mompreneur and Me, and founder of Minority Woman Marketing LLC
- Deanna Ransom, Televerde’s head of marketing and marketing services
- Sydni Craig-Hart, co-founder and CEO of Smart Simple Marketing
- Norel Mancuso, CEO of Social House, Inc.
Read the article: Can We Do More Than Talk About Diversity?
For related reading, here's a post by Ann Gynn of Content Marketing Institute: "How to Do Diverse and Inclusive Content Marketing That Matters."
See "Twitter Corner" (below) to learn more about Sydni.
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Research And Data Programs That Fuel Thought Leadership
Credible data is essential to support your position as a thought leader in a world in which everyone has an opinion.
By generating your own unique research, you can gain a significant advantage as an industry authority, garner top-tier PR coverage, and have a voice in the C-suite.
Andria Tay, Director of Content Marketing at Narvar will walk through a winning approach to help you develop high-value data programs that will fuel your entire content and communications strategy.
RSVP: https://www.meetup.com/Bay-Area-Content-Marketing/events/271694970/
Date:
July 30, 2020, 12:00 to 12:30pm PT
Location:
Online
Cost:
FREE
Note: Thanks to our sponsors, Hushly, Talend, ToTheWeb and Arm Treasure Data.
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In each newsletter, I recommend a Twitter user to follow.
This week, I recommend Sydni Craig-Hart (@SydniCraigHart).
Sydni is a multi-cultural marketing strategist and CEO of Smart Simple Marketing.
Like me, Sydni lives in the Bay Area.
So it makes sense that we met in Cleveland, Ohio 😎
I met Sydni at Content Marketing World 2019. Sydni spoke at a "getting the most out of Content Marketing World" panel discussion, which I attended.
I then met Sydni at a conference party for speakers.
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We could be using terms with racist connotations in our everyday writing and speaking without even realizing it.
Examples:
- Master bedroom
- Master/slave (in computer systems)
- Blacklist, whitelist
Read about these terms (and more) in this article at CNN.
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In 1972, two Congressmen vanish on a small plane in Alaska.
Their bodies are never recovered and there's no trace of the plane's wreckage.
Jon Walczak, a journalist based in New Orleans, pursues new leads that might uncover what happened.
I'm on Episode 5 and I'm hooked.
At the end of each episode, Walczak lists the missing links for the material he just shared.
He says, "Here are your tasks for the week."
It's a neat way to involve listeners. It also reinforces the notion that for this lost plane from 1972, the story is still playing out today.
Listen on the iHeartRADIO website or wherever you get your podcasts.
Want more podcast recommendations? Read the previous issue of this newsletter.
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Client Lohika has launched a webinar series called "Lohika Re:think: Conversations on Building the Next New."
It takes place on Zoom and is geared for engineering leaders working in tech.
The first event takes place on July 30th and I love the topic: "New ways of hiring and managing distributed tech teams."
Get more details on Lohika's website.
Got an engineering manager in your family or your network? Forward them the link. Thanks! 🙏
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As a lifelong Yankees fan, I often read stories of Lou Gehrig's accomplishments on the field.
WBUR, Boston's NPR station, recently ran a segment about Gehrig's newspaper columns.
According to the segment:
"Gehrig, it turns out, wrote a series of newspaper columns that ran in Oakland, Ottawa and Pittsburgh during the New York Yankees’ 1927 season."
In an early column, Gehrig wrote about his relationship with his mom, whom he called his "best pal" (how endearing!).
Read the related article on WBUR's website.
Thanks to college classmate Felicia for sharing this article with me.
Go Yankees! ⚾
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My friends at Leadtail, a social media marketing agency, have launched Leadtail TV.
According to Leadtail, "If you’re looking for ways to zig when everyone else is zagging, this is the series for you."
The series is hosted by Bryan Kramer and features some of the best minds in marketing.
Watch now: Leadtail TV.
If you like what you see, send tweets to:
@BryanKramer
@carterhostelley
@heykarri
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Your website is mobile friendly.
Right?
Soon enough, Google's crawler will index the mobile version of your site.
The worst case scenario?
If your site is not mobile-friendly, all of your content could be dropped from Google's search index.
Yikes!
Google will index all sites mobile-first in March 2021 (postponed from September 2020). Get ready!
Read more at the Google Webmaster Central Blog.
Here's a related piece I wrote for CMSWire last year.
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What are your thoughts on hashtags in social media:
- How to select the right hashtags
- How many to use
- Should hashtags be used at all?
- How to adjust your strategy per social network
- Other thoughts?
Share your thoughts by replying.
I may include your thoughts in a future newsletter or article.
Thanks for reading and be safe!
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Hillary Weiss joined us yesterday at the Bay Area Content Marketing Meetup.
Hillary presented a new way to think about your personal brand strategy.
Watch the replay on YouTube.
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