On Monday, 27th April (11am PT / 2pm ET) we will be hosting a webinar in partnership with Salon Today. The session will be focused on the light at the end of the COVID-19 tunnel.

Inevitably, there is going to be a reset within the industry, a new normal. What should you be doing right now, to get yourself in the best possible position for reopening? 

In this hour long session, Phorest FM’s Zoe Belisle Springer will be interviewing Marcus Allen, the man behind the phenomenal growth of Urban Retreat in London’s famous Harrods, and more recently Global VP of The Refinery UK.

Marcus will be sharing his recommendations for managing your staff post-COVID-19, and cover topics such as the need to make decisions based on data rather than emotion, the evolution of salon culture as a result of this, and what he is doing to help shift the mindset of his own salon’s managers and staff.

Phorest’s Chris Brennan will then deep dive into key actions you need to take right now in your business to efficiently deal with the swell in demand & changing consumer habits when you re-open.