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As the number of new COVID-19 cases in Tampa Bay begins to slow down, the economic side effects of the disease are becoming more visible. 


Where are we hurting the most?


Today, we take a look at local 211 call data, to analyze the areas in which our residents are actively reaching out for assistance. We also turned to researchers from the Center for Analytics and Creativity at the USF Muma College of Business, to gain additional insight into key areas of concern using real-time data from Google.
 
Here’s what we found: 
  • Tampa Bay calls to 211 have increased by more than 24% in the past six weeks.
  • General concerns related to COVID-19 are trending down, but concerns related to the economic effects of the pandemic remain elevated, particularly in the areas of housing, food and employment.
  • In Florida, online searches for COVID-19 testing peaked in mid-March, and began to decline as confirmed cases trended downward statewide.
  • Tampa Bay’s lower search volume for COVID-19 testing may reflect the region’s flattened curve in terms of case levels.
  • Online searches for unemployment benefits continue to climb in Florida, but Tampa Bay ranks fifth in the state by search volume.
  • Online searches for food banks in Florida indicate a growing level of food insecurity, with Tampa Bay ranked third in the state by search volume.
  • Online searches for housing assistance in Tampa Bay spiked following state and local stay-at-home orders, and the subsequent loss in jobs.
 Keep reading for more details.

211 Call Data

Tampa Bay calls to 211 have increased by more than 24% in the past six weeks.
211 is a free three-digit phone number set aside by the Federal Communications Commission to connect individuals and families in need with the appropriate health, human and social service organizations in their community. The data from 211 calls provides a glimpse into the most immediate and pressing concerns that families have as a result of the pandemic. In recent weeks, calls to 211 have increased to an average of nearly 5,800 calls per week. This is a 24.1% increase over the period immediately preceding the COVID-19 pandemic, and the enactment of social distancing and safer-at-home directives necessary to combat the spread of disease.
General concerns related to COVID-19 are trending down, but concerns related to the economic effects of the pandemic remain elevated, particularly in the areas of housing, food and employment.
Calls specifically related to COVID-19, which accounted for only four calls in the week ending March 7, peaked at 533 calls during the week ending March 28, and have since begun to decline. However, concerns related to effects of the pandemic – centered around financial resources and basic food and housing needs – have remained elevated, particularly during the five-week period of March 15 through April 18.
 
Looking at this segment of calls, we can see that Housing/Utilities calls have totaled nearly 13,000 (or 42.6% of all calls received) in the past five weeks. Of this total, nearly half the calls (44%) were for rent and mortgage assistance, followed by shelters (13%) and low-cost housing (9%).
 
During this same period, Food issues have been the focus of more than 3,400 calls (or 11.2% of all calls received). Of these calls, nearly 4 in 5 (79%) were inquiries about food pantries. An additional 9% of calls expressed the need for assistance with buying food.
 
Employment/Income calls have totaled more than 1,900 (or 6.3% of all calls received) since March 15. Of these calls, nearly one-third (31%) were for general financial assistance, followed by re-employment assistance (23%) and help with job searches (19%).

Google Search Trend Data

In Florida, online searches for COVID-19 testing peaked in mid-March, and began to decline as confirmed cases trended downward statewide.
According to Google Trends, searches for “coronavirus test near me” is trending nationwide. The chart above shows how this search has trended in Florida between March 1 and April 15, 2020.
 
Florida crossed the milestone of 100 cases on March 15, marking the moment when residents moved to a period of heightened alert and concern, which remained high as the cases and deaths increased substantially. During the first week of April, new cases declined day-over-day for the first time, and the downward level of searches mirrors this positive trend.
Tampa Bay’s lower search volume for COVID-19 testing may reflect the region’s flattened curve in terms of case levels.
Within Florida, the South Florida region had the greatest concern (as reflected in the search for “coronavirus test near me”), which is somewhat expected, given the intensity of the region’s case levels and concerns with cases on cruise ships. Tampa Bay ranks fifth, which may indicate a lower level of concern due to the region’s flatter curve (i.e. more gradual increase) in terms of cases, when compared to other more densely populated regions in the state and across the country.
 
NOTE: The normalized scores here are based on Google Search Trend’s highest search volumes as a percentage of overall searches. A “100” for West Palm Beach implies that as a percentage of overall search volume, this query was highest in this area compared to similar percentages in other area of the state.
Online searches for unemployment benefits continue to climb in Florida, but Tampa Bay ranks fifth in the state by search volume.
Tracking searches for “unemployment benefits” within the state of Florida, we see that interest continues to be high, suggesting that we are not yet at the peak of our unemployment challenges.
Within Florida, we see the greatest interest in “unemployment benefits” in the Orlando region, with Tampa Bay ranked a near fifth place.
Online searches for food banks in Florida indicate a growing level of food insecurity, with Tampa Bay ranked third in the state by search volume.
Along with high levels of unemployment, food insecurity is growing in Florida. The chart above shows searches for “food banks” over the last year within Florida, peaking (for the moment) on April 15, the date this report was gathered.
Ft. Myers appears to register the highest levels of food insecurity concerns within the state, which may be connected to its high ranking in unemployment-related searches. Tampa Bay currently ranks third in the state.
Online searches for housing assistance in Tampa Bay spiked following state and local stay-at-home orders, and the subsequent loss in jobs.
In the last ninety days, search terms including “eviction” and “rent assistance” show a spike in the need for housing help, coinciding with stay-at-home directives in late March, and the subsequent closure of businesses and loss of jobs.
211 Call Data is from 2-1-1 Counts, which provides real-time, searchable and visual presentations of data from 211 call centers across the nation.
Google Search Trend Data is provided by researchers at the Center for Analytics and Creativity at the USF Muma College of Business, as part of the E-Insights project.
Best Practice: Helping the Helpers
The Community Foundation of Tampa Bay (CFTB) has developed a detailed database of needs from Tampa Bay nonprofit organizations that are responding to the crisis and asking for help from the community. This database features more than $16.7 million in requests for assistance from 395 nonprofit organizations, reflecting the extensive needs of our region during this challenging time. Since its launch on March 25, the foundation has processed over $1 million in grants from CFTB fundholders, private donors and organizations towards those identified needs on the list. Contributing organizations include Helios Education Foundation, Florida Blue, Humana and Regions Bank.
VIEW THE NONPROFIT NEEDS LIST
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Data reported in this email are believed to be the latest available at the time of production, accurate and from reliable sources. For more information, please contact Dave Sobush.



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