Hi <<First Name>>,
How Professionals Can Put Off Potential Clients
(in 5 easy lessons)
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HEALTH WARNING – this information could harm your business.
More marketing does NOT bring more enquiries...
if it is too good at putting people off.
How To Put Off Potential Clients
Five easy-to-understand and cheap-to-implement tips.
Collected from years of experience, they top my ultimate guide on how to destroy interest and engagement on your website.
- Give Google Confusing Details
- Confuse Visitors In The First Seconds
- Minimise The Guidance You Give Visitors
- Use Jargonese Or Vague Language
- Write In Difficult-To-Read Layouts
How To Put Off More People, More Often
Off-putting messages work more efficiently when disseminated more widely, more frequently and/or with more impact.
All the best,
Dave Simon
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If this is not relevant and you do not want more enquiries and clients, please let me know and I promise I'll remove you from all future notices immediately (but sadly).
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Alternatively, if you prefer I can send emails to other people (eg your Practice Manager or IT Manager), please let me know and I'll gladly make that change.
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More Enquiries - More Clients - More Productivity
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