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Can You Use Email Marketing for Employee Communications?
By Jennie on Apr 17, 2020 07:12 am Categories: email marketing, corporate newsletters, employee communications, in house communications, mailing list, office email, office emails, remote, slack, subscribers, team engagement
Creating an efficient and effective system for communicating with your now remote team.
Remember all of those meetings that could’ve been emails? Well, now most of them are all emails.
And now, the question is: How’re you keeping your team engaged with all those mass emails?
Many offices and businesses are turning to platforms such as Outlook or a webmail app to communicate with their employees now spread across towns, cities, and states. This solution may seem simple and effective at first. However, as you settle into this new way of working, you may find after a few weeks, holes appearing in this email pipeline.
This situation presents quite a problem for your remote team. However! You most likely already have the solution to this at the ready: The platform you’re currently using for your email marketing.
Similar to creating an email list and importing your email subscribers, you can do the same thing by creating a list (or multiple lists) of your team members.
Reasons to consider using your email marketing platform for team communications:
Don’t let important messages get lost in chat channels.
Chat rooms and apps are key players in any remote company, including here at FeedBlitz, but it’s easy to lose or forget essential notes or updates when using different channels and rooms. (Also important to note: some of these platforms have a limit on archived messages, as well.)
Your email marketing platform has features to better organize your team emails. Work with its tagging or group options to create quick, targeted email sends, and even schedule future email communications.
Does your Outlook, webmail, or chat platform offer that? No? Bummer! Good thing your email marketing platform already does.
No one likes a read receipt.
In the world of bulk sends, a read receipt is often the most logical step when you want to ensure your team members have received your memos. But how often do you get excited when that little box pops up? Not often? Neither do we.
Your email marketing platform automatically tracks open rates and opens by subscriber for every campaign sent. Meaning you can see which members of your mailing list opened your emails without leaning too far into watchdog communications and the dreaded read receipt.
Reward employee engagement and interaction.
Create captivating call to action buttons, easily add images or gifs to your emails, and track click-throughs and forwards all from the comfort of your email marketing platform. These are simple ways to liven up your office communications while keeping tabs on their effectiveness.
This makes it easy to find and reward team members who take specific actions like clicking a link to read more or who reach a threshold of opening five emails in a row. (Just because you’re remote doesn’t mean you can’t still create fun surprises for your team!)
Your email marketing platform was built for reliability and strong deliverability.
Your email marketing platform works diligently to protect their sending reputation and deliverability rate. Individual, corporate email servers, usually don’t have this specialized support.
If you’re already using an email marketing platform to reach your audience and customer base and doing so successfully, why not use it to communicate with your now-remote team more effectively?
Be the hero of your email marketing and your office emails. Learn more about our free trial and reach out to us on our Support Page to contact us via email, chat, or even over the phone. Live support is available Monday to Friday, 9 AM to 5 PM Eastern.
Avoiding Subscriber Fatigue During Overwhelming Circumstances
By Jennie on Apr 17, 2020 07:11 am Categories: email marketing, content, downloads, emailing your list, mailing list, opt-in incentive, PDF, repurpose content, sending an email, Subscriber, subscribers, value
How to stand out in crowded inboxes by creating community and offering value to your subscribers.
During the past few weeks of the COVID-19 pandemic, your subscribers’ inboxes have been flooded with emails. It’s easy for any reader to feel overwhelmed when yet another email arrives. In the world of email marketing, we refer to this as subscriber fatigue.
When your audience is experiencing subscriber fatigue, your emails can get lost in the crowd and are more easily ignored. However! There are still ways to email, engage, and serve your audience by offering value during this time, without contributing to the fatigue.
Three ways to offer your audience value and avoid subscriber fatigue:
Offer digital products.
Digital products include things such as PDFs, checklists, archived webinars, masterclasses, and things of this nature.
Now is an excellent time to comb through your previous offers, opt-ins, and collaborations. Look for any that could provide value, entertainment, or a sense of respite to your audience.
If you’re unsure what may or may not be valuable to your audience during this time, consider the frame of mind of your audience. Are they more stressed than usual or working with shifted routines? (Most likely, those answers are yes and yes.) These considerations are just a starting point when deciding which of your digital products may benefit your audience.
Important Note on Digital Products: Now is not the time to pressure yourself to create all those digital products that you have always meant to make.
If inspiration or the time strikes, go for it but don’t fall prey to pressures of productivity floating around online. It’s a pandemic. It’s OK to see your productivity levels drop a bit. That’s why if you already have something which could benefit your audience during this time, now is a great time to remind them.
Repurpose older content from your site.
This is exactly as it sounds: sort through older posts and see what could benefit your audience today. Add a few content tweaks to update if necessary, or add a note to your email about how it applies to today’s times, and resend it out to your audience. Don’t forget, not all of your subscribers have seen this content, they may have joined your list after it was published.
You’re still encouraging engagement and interaction with your audience, and keeping your list healthy and active while providing value for your readers. Repurposing older content is especially handy if you’re short on time (and attention span!) while trying to navigate multiple new roles with everyone at home. You don’t have to invest a lot of effort to provide value.
Quick Tip: If you come across a handful of similar posts, consider turning them into an email series or package the posts together into one resource. (Oh, hey – a digital product!)
Share connection and community.
With many of us abiding by shelter-in-place and stay-at-home orders, a sense of community and connection is more important now than ever. As a list owner, you have a unique opportunity to foster a sense of connection and community with your audience.
You can offer:
– Words of encouragement.
– Credible resources that have helped you during this time
– Shared triumphs, struggles, and stories.
Simple message goes a very long way in reminding your audience that even though we’re all spread out and communicating digitally, we’re in this together.
Regular email sends are essential to maintain your audience’s engagement. If you send emails with your subscribers’ needs in mind, you won’t be adding to their subscriber fatigue.
Beat subscriber fatigue and be the hero of your email marketing? Learn more about our free trial and reach out to us on our Support Page to contact us via email, chat, or even over the phone. Live support is available Monday to Friday, 9 AM to 5 PM Eastern.
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