When done right, career maps are an ideal way to showcase the breadth of employment opportunities within a given industry. They are designed for a broad audience including educators, career-advisors, jobseekers, employers, policymakers, and workforce professionals. They can describe diverse occupations across an industry, chart, possible progression between those occupations, and identify the sorts of training, skills, and credentials necessary to do them well. This webinar will describe how best to use career maps for recruitment and engaging students through guidance, advisement, and career advancement.