Toyota - CGI
Toyota's 'Nightshade' edition takes the Corolla model to the dark side, with blacked-out exterior accents and all black trim. Our NYC studio took on the challenge of making a black car look great in the dark, producing these atmospheric CGI visuals.
Starting out with a daytime image of a dilapidated gas station, unnecessary pieces are removed, landscape elements are changed and finally night descends on the scene as the car basks in the glow of the CGI neon lights. See the process in the 'Making Of' video on Behance.
Client: Toyota
Agency: Saatchi LA
Art Directors: Mathew Velarde, Annie Lee
Art Producer: Ashley Delkash
CGI Artist: Luke Burke / Recom Farmhouse
Post Artists: Andrew Coleman, Federico Chiesa / Recom Farmhouse
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