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 Southern Highlands
Boutique Conference Market

1 May 2020
Southern Highlands Conference Strategy
In an effort to stimulate the mid-week visitor economy Destination Southern Highlands (DSH) is in the process of developing a new Conference & Business Events Strategy whilst positioning the region as NSW’s Premier Boutique Conference Destination. The Strategy will incorporate: 
  • A destination wide audit of quality conference assets and experiences.
  • Establish a destination-wide optimal level 'Conference Service Standards Agreement' to enhance the delegate experience.
  • Identify any gaps that present a need or opportunity for operators.
  • Deliver industry training to assist operators in effectively implement their Conference Service Standards Agreement.
It is now an ideal time as a result of the current COVID-19 disruptions for local businesses to become ‘Conference Ready’. DSH is seeking your support to get ‘our house in order’ so that we can take advantage of a proactive and competitive push for the attraction of corporates to do business in the Southern Highlands once we have been given the 'green light' to remarket our region post COVID-19. Please take advantage of the following recommendations and tips.
What is the Boutique Conference Market?
The Boutique Conference Market is aimed at attracting Corporate groups of 200 pax & less with the benefit of boosting midweek corporate expenditure in the Southern Highlands. The Conferencing sector brings significant yield and employment benefits to the Southern Highlands. We need to firstly establish who we are pitching to, what is our capability and who in the Southern Highlands offers conference products, services & experiences or has the potential to offer such. The following criteria will be used to build our offering:
  • Accommodation 80 rooms or less
  • 3-5 Star Rating
  • Venues including breakout rooms
  • Suitable venue for Board Meetings 
  • Offer Unique local experiences
  • Transport Operators
  •  Availability midweek 
  •  Suits smaller and more discerning clients and businesses
  •  Provide services to the Conference market 
So if you want a ‘slice of the action’ you need to be registered on Destination NSW ‘Meet in Regional NSW’ Conference portal. READ BELOW on how to get involved. 
Meet in Regional NSW is a dedicated resource for event planners and Professional Conference Organisers (PCOs) developed by Destination NSW (DNSW) to help drive conference and business events to Regional NSW. The website is also a resource for Regional NSW venues and suppliers to the business events industry looking to promote their product and/or service. It is important for venues and tourism businesses to keep their information up-to-date and available for event planners and PCOs to search and plan. DNSW has a dedicated team available to offer support and resources to event owners and planners as well as industry operators around NSW. DSH is working closely with DNSW to develop our destination as a 'premium boutique conference destination'.

You need to:
  • Create a FREE business listing
    Create Your Venue Listing or Create Your Supplier Listing on Meet in Regional NSW so that event planners can find your business.
  • Update an existing listing
    If your business is already listed on Meet in Regional NSW, now is a great time to review your listing. Include good quality images, review your venue capacities and ensure all your venue contact details are correct. Contact the Destination NSW Regional Conferencing team with any edits.
  • Help us help you
    Contact the Destination NSW Regional Conferencing team with deals and promotions you have on offer and let their team know what's new at your venue and in your destination. Send images or details of new features of your product or service and ask the Regional Conferencing team for assistance in reviewing proposal documentation and business collateral.
  • Get tips for your business
    The Regional Conferencing Toolkit includes tips on how to grow your existing business or kick off a new venture.
  • Stay Connected
    Connect with your clients and industry stakeholders on LinkedIn.  Post content relevant to your business and tag Destination NSW Regional Conferencing with #meetinnsw  #LoveNSW #visitsouthernhighlands #sydneyssouthernhighlands 
  • Alert DSH that your business is a conference venue/supplier
    Contact the DSH team with details of your business & how you want to be of service to the conference market. Email: renee.eccleston@wsc.nsw.gov.au
  • Update Your Page on www.visitsouthernhighlands.com.au
    Ensure your details are current and correct on the official DSH website. www.visitsouthernhighlands.com.au  
DNSW Conference Toolkit
Destination NSW’s Toolkit provides insider tips on how to either grow your existing business or kick off a new venture. Make sure you check out this vital resource too!.


Copyright © 2020 Destination Southern Highlands, All rights reserved.


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