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COVID-19 RESPONSE TIPS & MORE RESOURCES

This week’s Update captures learning from our clients and many organizations that are pivoting every day as a result of the pandemic. You'll find 3 key topics:

  1. Nonprofits are Pivoting
  2. Stronger Together Webinars
  3. 7 Steps to Meaningful Donor Conversations

Nonprofits are Pivoting and PRG is Here to Help!


Practical Fundraising Action Plans for your next 30 Days, 60 Days, 90 Days and beyond! 

We are listening to our clients and many organizations who are adapting and responding to the ever-changing environment with plans that include:
 
•           Strategic Donor Stewardship and Communications
•           Leveraging Virtual Events
•           Artful Solicitation and Effective Fundraising Appeals
•           Maximizing Development Staff Talents
•           Involving Your Board in Fundraising
•           Launching or Amplifying your Planned Giving Program to Build Reserves
•           Creating Realistic Fundraising Plans for FY21
 

“Stronger Together” – Webinar Series for Nonprofit Leaders.
 

A Huge Success and Now Available to You!
The Stronger Together series was launched to inform leaders and build organizational resilience as we tackle the pandemic. A partnership between PRG and the Center for Volunteer and Nonprofit Leadership (CVNL), these interactive webinars connect expertise with decision-makers responding to the crisis. Content includes: Fundraising in a Crisis, Business Continuity Planning, Board/Staff Partnership in the COVID-19 Era, and new topics as needs evolve.

Highlights of what we learned from the first Stronger Together seminars last week:
  • 90% of the 40+ participating organizations had either cancelled, postponed or went virtual on their previously planned spring fundraising events.
  • 70% of participating agencies experienced a “surge” in unsolicited giving since the crisis began.
  • Communicating with donors, what to say and when to ask for gifts is an uppermost concern for nearly every organization.
  • The right banking relationship was the common denominator among those who were approved for SBA loans under the CARES Act.
  • Every person on the webinar heard and learned something from a new voice in another agency that faced-down a similar challenge!

Business Continuity: Planning for Your Organization’s New Normal
April 29, 2020 @ 11:00 am – 12:30 pm
What is the new normal in our community and how does this affect our programming moving forward? In our next webinar, join CVNL’s Director of Volunteer Services, Elaine Tokolahi, who will be guiding us through the business continuity planning process. Participation is free but does require registration in advance. You will receive a confirmation email with a link to our GoTo Webinar once you have RSVP’d. Learn more and register here.

Shared Leadership: Board and CEO Partnership During COVID-19 Era
May 5, 2020 @ 12:30 pm – 2:00 pm

Nonprofit Boards play a vital role in the health and success of every nonprofit organization during a crisis. Hear from our own internal governance expert, Linda Jacobs, as we analyze the relationship and shared responsibilities between organizational leadership and the Board of Directors. Participation is free but does require registration in advance. You will receive a confirmation email with a link to our GoTo Webinar once you have RSVP’d. Learn more and register here.

Navigating Uncertainty: Philanthropy’s Trends and Practical Tips for Your Fundraising
May 19, 2020 @ 12:00 pm – 1:30 pm


Elliot Levin, Founder & President of PRG, will be facilitating a follow-up fundraising session as we adjust to the new normal of COVID-19. New trends are emerging in philanthropy and during our webinar we’ll share a few tips for navigating these unprecedented times. Participation is free but does require registration in advance. You will receive a confirmation email with a link to our GoTo Webinar once you have RSVP’d. Learn more and register here.


Download the materials and view recordings of the earlier webinars here on CVNL's resource page (scroll down below the fold).

Funding for the free Stronger Together series generously provided by the Ginnie & Peter Haas Jr. Fund, the Marin Community Foundation, and Community Foundation Sonoma County. 



 

7 Steps to Meaningful Donor Conversations

Your donors are everything right now. Stewarded well, they will be a reliable source of support throughout the crisis and beyond.

Take advantage of a unique circumstance – many donors now have the time to actually talk. Here, in summary, are 7 steps to these conversations. 
➢    Step 1: Segment and then Match Your Donors to the Right Caller.
➢    Step 2: Ask How They Are Doing.  
➢    Step 3: Thank Them for Their Last Gift and their History of Support.
➢    Step 4: Describe How Your Clients/Participants Have Been Affected by this Crisis
➢    Step 5: Describe How Your Organization Has Adapted to Serving More Clients and New Needs.
➢    Step 6: Tell a Story About a Staff or Volunteer Hero.
➢    Step 7: Explain What Your Major Challenges Are.

Some Final Tips…
  • Remember, this is not a solicitation! It’s just an honest conversation.
  • Ask for their advice. They may have ideas drawn from what they’re experiencing!
  • Log the conversation. There’s a lot to keep track of these days!
 
At PRG we are here and ready to walk and talk with you during these challenging days. All you gotta’ do is call. Now go take a breath and remember how important your work is to the weeks and months following our shelter in place!

Information and new resources updated regularly can be found on PRG’s COVID-19 Resources page.     
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