OUR WEDNESDAY SEMINAR
Building a global media brand
The seminar. This week we also kicked off our weekly Business and Practice of Journalism Seminar Series with Prashant Rao, Global Editor at The Atlantic. He talked about the history and the mission of the US-based news magazine.
The takeaway. Prashant outlined how The Atlantic’s mission is not to compete with the outlets such as The New York Times orThe Financial Times in covering anything and everything. Instead, he says, the magazine maintains a focus on covering issues that are consistent with its founding values, particularly stories on the future of global democracy, authoritarianism and populism.
The series. This seminar was the first of this term's seminar series on the business and practice of journalism, chaired by Meera Selva. You can sign up for the next events in this link.
🎥 Watch the webinar
📁 See the slides
✏️ Register for our event on Wednesday. The speaker will be Anand Menon, who will talk about Brexit in a time of chaos.
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