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As a fundraiser or member of a nonprofit's board of directors, it may be tempting to have your clients tell the most intimate details of their history as a way to boost your fundrasising efforts. After all, you KNOW that those details will shock or upset people, and that donations may come in as a result.
The NFL was widely accused of using such "tragedy porn" tactics to keep viewer's attention during April's NFL Draft, presumably because they could not have the in-person crowd and had air space to fill.
There are a number of reasons NOT to go this route. Check out this three-minute video on using client testimonials without exploiting the client.
As the NFL discovered, there are appropriate times and places to share some level of personal backstory. It is a delicate balance to get it right.
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