The "new normal" will dramatically change how people connect, shop, and interact even after businesses reopen. It will be more important than ever to rank higher on Google, to make it easy for customers to find what they need, and to support them with social media.
The Williamstown Chamber of Commerce will host a three-part webinar that will enable you to improve your digital presence and thrive in the upcoming business environment.
You will learn concrete steps that you can implement at a low cost to improve your web presence, search engine results, and social media.
Tuesday, May 12, 1 - 2 pm SESSION 1: QUICK WINS
- The four parts of a Google search result page
- What does Google care about?
- Do keywords even matter anymore?
- What are the questions? How do you find out?
- Quick Wins: Things you can do this week.
Tuesday, May 19, 1 - 2 pm SESSION 2: BIG WINS
- Recap on the Google search result
- How I got to #1 rankings.
- What do I want to rank on?
- Making it easy for Google to find what it wants
- Things you can’t fully control
Tuesday, May 26, 1 - 2 pm SESSION 3: ADDING SOCIAL TO THE MIX
- Facebook, Instagram, etc.
- What does this have to do with my website?
- Rock your social profile
- How often do I need to do this?
- How do I get people to see my posts?
The webinar will be led by Roger Matus, an expert in developing market strategies and in executing digital marketing programs.
There will be plenty of time for questions and talking about your specific concerns.
FREE and OPEN TO ALL, but registration is required.
