Welcome to the weekend. 

Nearly 50 days in lockdown (I believe). I found this week encouraging as I spoke to several peers across different industries. Most said that business was in-fact looking positive compared to how they expected, not all doom and gloom. Albeit many are affected I do hope others are experiencing or seeing movement towards a more positive outlook. If I can help in any-way let me know - it was great just touching base with others to see if they were OK. 

Here are 7 things I thought you’d need to know for May 09th in under 3 minutes: 👀 

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Leadership 😳

1. I re-watched Jason Lemkin’s webinar with Nick Mehta from Gainsight on ‘What it was like in 08/09’ and discovered good reminders as a leader on the learning's you can leverage.

2. I’m reading: The Art of Learning: A Journey in the Pursuit of Excellence by Josh Waitzkin - a story of remarkable personal achievement and being driven to be the best. It’s heavy going and long but worth the investment. Especially if you are a fan of concepts on learning, habits and performance. 

3. 5 Questions That (Newly) Virtual Leaders Should Ask Themselves.

CMO / CRO 📈

4. Proud to see Stef Iacono - who works on my team present on Outbound and Event Marketing: Tactics to securing ROI at virtual and in-person events. This is part of the Sales Impact Academies marketing series throughout May that I’m helping to curate - some fantastic guests in the coming weeks. 

5. Over the past few weeks we have been redefining an end-to-end model on go-to-market and fully connecting product, marketing, sales and customer success. This article called Scaling Sales: What Are the Most Crucial Product Marketing Activities helped to provide useful ideas that aided our process and structural approach.

6. Should every business have a podcast? Are you behind the curve on launching a podcast for your brand? Is it still worth it or should you look at the next innovative trend? 

Brain Stuff 🧠

7. The new normal. So the question is: will we resist it, or can we use it as an opportunity?

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One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.

Thanks, 
Ed