Dear Advertising Partner,
As I write, I'm treated to the sight of migratory Baltimore orioles enjoying some fresh oranges at my backyard feeder. While I'm as thrilled as ever to witness migratory birds while birding in place in my home office, I am also truly mourning the lost opportunity to connect with you at spring birding events.
Of course, our small-but-mighty staff continues to provide the very best birding content and information! The July/August issue of Bird Watcher's Digest features highly engaging content, including:
- Julie Zickefoose's account of hearing a musician wren in Ecuador—40 years after first hearing it
- A sweet story by author Katie Fallon in praise of vultures
- Destination stories describing birding in Montana; Idaho; and Cape May, New Jersey
- The grande finale of Tom Stephenson's three-part series on learning to identify birds by their songs
NOW Is the Time to Advertise!
Remarkably, Bird Watcher's Digest is seeing BOOMING subscription numbers, surpassing those from 5, 10, and even 15 years ago. With the ascent of digital media, this is truly extraordinary.
As I shared recently, the BWD website historically enjoys a "Spring Spike," with May being the peak month as both our loyal followers and first-time visitors use our content to help them with bird identification, or to research bird festivals, or look for regional birding information.
In the past 30 days, our website consistently has seen near or beyond 10,000 total visits DAILY. No doubt, this is partially attributable to COVID-19, resulting in more people engaging digitally. But did you know that birding as a hobby is also on the rise as people stuck at home are noticing the birds in their yards, and becoming curious about them!
It's likely that advertising funds are not top priority or even top of mind for most businesses and organizations right now. But, keep in mind that this is a golden age of advertising for our niche audience of birders. THIS is the time to advertise, as we've never before had the wide reach of both print and digital readership as we do now! We want to help you reach a wider audience. If you are interested in print or digital advertising (or both!), contact me, let me know what your budget is, and I will work with you!