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Hi <<First Name>>,
Thank you so much for joining us last week and this morning for our two part 'How to tell the story of your startup' virtual workshops.

As promised, please find below a series of tools, resources and tips mentioned throughout the workshop - as well as extra activities and information to keep you inspired and moving forward. The slide deck (
part one and part two) are also attached for your use and review.


We really appreciate your feedback as it helps us to develop better content to help more startups understand how to build their brand. If you haven't yet completed our quick 2 minute survey, please do so now.

We look forward to seeing you for the 1:1 follow up appointments. These will now take place via Zoom. Please
let us know your preferred date and times (on either Fri 22 May or Wed 27 May) and let us know in advance (via email) what you'd like to discuss.

Thanks again,
Sarah & Melia

Share your feedback on the workshop
Download the workshop slide deck - part 1
Download the workshop slide deck - part 2

Templates & Tools

  • Download and develop your own list of media contacts with Character's custom templates (below). 
     
  • Try Hunter.io for finding email contacts.
     
  • Save time and energy with this summary of some of the key tools in our PR and marketing toolkit.
     
  • Brainstorming content ideas, identifying customer pain points or just need inspiration? Answer the Public is your new best friend.
     
  • Want a more comprehensive picture of your web UX? Use Hotjar (for heat mapping your website) or Full Story (to see the full online customer experience). 
     
  • Want to find influential blogs on a given topic? AllTop can suggest some great blogs to approach as a guest writer.
     
  • Looking to engage influencers? Check out Social Chorus (for advocate or blogger marketing), Traacker (for help with influencer relations) or ScrunchHypetap and Tribe (who all work with businesses to help identify influencers based on reach, industry and campaign objective).
Download our template for your media list
Revisit the template for your press release
Further Tips
1. Set up Google Alerts targeted to your key messages.
2. Follow the 
key Australian tech journalists on Twitter.
3. 
Check out our #PRFails for what NOT to do.
4. Use our
template to help you track media coverage and learn the behaviours of your key journos. 
5. Sign up to 
SourceBottle or Social Diary to find relevant, startup PR opportunities.
Sources of News & Inspiration
eDMs & Newsletters
Podcasts

Stay Connected

Connect with us via email or social media (@ofcharacter_) and let us know how you're doing.
Don't forget to connect with your fellow founders too!
Share your feedback on the workshop
Link
Website
Copyright © 2020 Character, All rights reserved.


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