The short answer is no BUT there are many benefits that can create growth for your business. Blogs are often misunderstood and undervalued because of the time they take in an already hectic schedule and because many do not see or understand the underlying benefits.

WHAT A BLOG CAN DO FOR YOUR BRAND

Knowing your ideal customer is key as is knowing your niche. A blog can help you greatly extend your social reach. While new listings hitting your site counts as fresh content to Google, original blog posts on a regular basis are great, especially during times when you have no listings. This ensures that your site is still seen as relevant and fresh in the eyes of Google. 

Here are 4 ways a blog can support and grow your brand:

1. Website SEO Having keyword rich and new content on your blog will help position your website online as a reliable source of information. Blogging keeps your website fresh and current, gives people a reason to stay on your site longer, can help you target keywords that will get your content found, you can utilize internal linking to other pages on your site or other posts, gives readers something to share and link back to your site. Posting content that has been curated for other REALTORS® is not going to help your website. You need to post original content and consistently (minimum once a month).
2. Relationship Building When you share what you know, your expertise or knowledge on a subject that is a pain point for your audience you can not only grow existing relationships but build new ones by gaining trust.
3. Establishes You As An Industry Leader What sets you apart from other REALTORS®? Your individual experience. By blogging you can share valuable information online that you can refer clients or potential clients to. You can set yourself apart from the competition and educate, empower and share the knowledge that others don’t or can’t.
4. Connects People To Your Brand Through Story Every brand has a story. You have a brand voice and through this, you speak to your ideal audience. Connect with your audience and let them see who you are, what you have to offer and how you can make their lives so much easier, get them more money for their house, help them transition from a family home to a condo and so much more. 

This is the ultimate question, we get asked this all the time. Do you know your ideal clients? Are they first time home buyers, repeat home buyers, real estate investors, first-time sellers? 

Chances are you have at least two to four that you work with. These are the people you need to write for. They are the ones who will read your posts. 

Below are 13 topics you can write about...