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Managing multiple accounts or even just a single social media account will take a lot of your time, effort and creativity. It gets hard to organize content, social media images and schedules all at once without proper planning and documentation. To save you from these pain-in-the-head moments, creating a social media calendar is essential.
A social media calendar is considered one of the most useful tools in your marketing plan and one of the most effective tools in social media marketing since this allows you to try different strategies until you find the one that works for you and your brand.
Having a social media calendar, whether just as simple as keywords to outline your plan for the month or a full blown one that contains all the details like content copies, hashtags, emojis and links, will definitely save you time and effort.
But how can you create a social media content calendar that actually works? Here are some tips we’ve gathered for you to guide you as you create your own.
1. Determine Your Social Media Goals
As you start your social media calendar, know what your goals are. Set your long-term and short-term goals. In setting your short-term goals, think and start small, make it specific and set a realistic time-frame.
Do you want to increase your sales through social media or you just want brand awareness?
Each post should also have a clear goal. Will it educate? Will it entertain or will it sell your product?
2. Conduct a Simple Social Media Audit
Conducting an audit of all your social media channels will help determine your goals and allow you to do adjustments if necessary. Doing this process will let you review your analytics, your audience and their demographics. You’ll be able to see also your post performances, campaign results and most effective tactics. Take note of posts that got high engagement from your audience.
Conducting your audit also let you know which social media platforms work well for your brands. Audit also your competitors and learn about their posting pattern and posting time as well as the engagement they get.
3. Find or Create a Social Media Calendar Template
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