This week SEO awesomeness...
From technical, to content, links or rankings, here you have some top SEO and digital marketing awesomeness published in the last week:
- Google's JS SEO guide includes best practices for Single Page Applications
Martin Splitt informed that best practices for SPAs, history API for client-side routing and more has been included in Google's JS SEO official documentation.
- How to Find and Fix Index Coverage Errors in Google Search Console by ContentKing
ContentKing has put together another magnificent guide, this time about using Google's Search Console Index Coverage report to fix crawling and indexing errors.
- A Business Intelligence Approach To Link Building by Cody West
Wondering how to improve the cost-effectiveness of your link building efforts? Then you need to read this link analysis and building approach from Cody West.
- Structured Data Not Supported for Unpaid Listings in Google Shopping Tab by Brodie Clark
Brodie has identified that the unpaid results found in the Shopping tab are based exclusively on data submitted via the Merchant Center.
- How to Automate Revenue Optimization to Boost Organic Traffic ROI by Moshe Ma-yafit
Moshe shares how he identifies revenue opportunities and has automated the process with a Python script.
- SEO Functions for Chrome Developer Tools by Dave Sottimano
What if you could use Chrome’s Developer Console to run page checks, copy links, and run tests? The one and only, Dave, shows us how here how!
- Traffic Think Tank Live presentations decks by SEOslides
Did you missed the amazing presentations from Traffic Think Tank Live yesterday? Find the decks here.
- The May 2020 Google Core Update – 4 Case Studies That Emphasize The Complexity Of Broad Core Algorithm Updates by Glenn Gabe
Glenn does an insightful analysis of what happened during the recent core algorithm update and goes through 4 case studies to show us.
- An intensive analysis of the May 2020 Google Core Update by Marie Haynes
From relevance and expertise to link quality, Marie and the MHC team also did an amazing analysis of the shared patterns from the latest Google Core Update. A must read.
- A Conversation about Google's E-A-T with Marie Haynes and Lily Ray
And speaking about the Google core update... watch my conversation with Marie Haynes and Lily Ray about EAT in last week Crawling Monday's about the topic.
Simple but valuable advice that you'll find in the video: Ask the EAT related questions shared in this Google's post explaining core updates.
I've created this Google Sheet to facilitate the analysis (which you can copy) by going through your/clients pages, especially those that have lost rankings, while identifying and sharing examples of those competitors that are doing it well, to have a reference when optimizing them.
Non-SEO focused awesomeness, that are a must read for SEOs...
Because there's so much happening that is not purely SEO related, that we can learn from:
Remote Job Seekers: A New Section in Remoters.net
In Remoters.net we’ve opened a new section called “Remoters Job Seekers", featuring professionals looking for a job with interviews to give them exposure, while also giving more context about their professional experience and goals -that cannot be usually found in generic professional platforms-, including information about their experience, specialization, strengths, achievements, what they’re looking for... and more!
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