PR Agencies Learn Tough Lessons (O'Dwyer's - May 14, 2020)
The role of communicator shines bright during the pandemic (PR Daily - May 14, 2020)
How PepsiCo partnered with actor John Krasinski to highlight CSR efforts (Ragan - May 14, 2020)
PR Industry Scrambles to Save Summer Internships (PR News - May 14, 2020)
The 7 Must-Haves for Your Executive Crisis Communication Procedures (Cision - May 13, 2020)
Launching your PR career—5 reasons why you should intern at a PR agency (Agility PR - May 14, 2020)
21 mistakes you’re making when you pitch to the news media (Axia Public Relations - May 14, 2020)
The ‘Stay Alert’ fail and how to create an effective message (Media First (UK) - May 13, 2020)
Remote pitching during a pandemic (Influence (UK) - May 14, 2020)
Comms, Legal & Business Experts Offer Covid-19 Counsel To SMEs (PRovoke - May 13, 2020)
Summary Section:
PR Agencies Learn Tough Lessons
By Art Stevens, Managing Partner, The Stevens Group
O'Dwyer's - May 14, 2020
While I could wax philosophical about how this ongoing catastrophe continues to affect virtually every sector of the global economy, I’ll instead focus on what PR agencies should learn when it comes to running their businesses going forward.
The role of communicator shines bright during the pandemic
By Diane Schwartz
PR Daily - May 14, 2020
The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19.
How PepsiCo partnered with actor John Krasinski to highlight CSR efforts
By Ted Kitterman
Ragan - May 14, 2020
The actor has been sharing positive stories online as part of his “Some Good News” program. Here’s how the soft drink company worked with his platform to share some joy with consumers.
PR Industry Scrambles to Save Summer Internships
By Nicole Schuman
PR News - May 14, 2020
With entire offices working remotely, the challenge of how to provide a quality summer internship lingered on the minds of those in the industry.
The 7 Must-Haves for Your Executive Crisis Communication Procedures
By Liz Liberman
Cision - May 13, 2020
It sounds obvious, but the most critical step to managing the information flow up to leadership happens before the crisis hits.
Launching your PR career—5 reasons why you should intern at a PR agency
By Marina Li
Agility PR - May 14, 2020
Here are 5 reasons why you should intern at a PR agency and how it can help set you up for success:
21 mistakes you’re making when you pitch to the news media
By Marjorie Comer
Axia Public Relations - May 14, 2020
Pitching stories to the media is key to good public relations, but requires some considerations you might not think off. See what mistakes can be made.
The ‘Stay Alert’ fail and how to create an effective message
By James White
Media First (UK) - May 13, 2020
You probably don’t need us to tell you that the [UK] government’s latest coronavirus messaging has been met with a chorus of disapproval.
Remote pitching during a pandemic
By Natasha Hill, Managing Director of Bottle
Influence (UK) - May 14, 2020
So, what’s different in the remote world? Well, some things are obviously still true – the casting, the need to rehearse, the stage managing – but everything is, let’s say, paired-back.
Comms, Legal & Business Experts Offer Covid-19 Counsel To SMEs
By Maja Pawinska Sims
PRovoke - May 13, 2020
Six practitioners have come together to help small businesses and charities with critical decision-making during the pandemic.
