Dear Chamber Investors,
Earlier today, Mayor Bill Mutz—Chair of the Reopen Lakeland Taskforce—unveiled the Taskforce's first product called “Consumer Choices: Find a Business that Meets Your Needs.”
The Reopen Lakeland Taskforce designed this easy-to-read chart & color scheme, which identifies three different levels of safety choices any given business may choose to implement. This chart makes it possible for customers to know the business’ precaution level before they arrive. The customer can match their safety comfort level at a business recognizing, in advance, they follow these predetermined safety practices.
Many customers want to know what to expect, so they can anticipate how a business has chosen to serve its clients before they arrive. It’s all about CHOICES—businesses make safety precaution choices, and customers make safety precaution choices. All do so to help the economy restore at the healthiest and safest pace possible.
Three different precaution levels exist and follow healthcare guidelines. Green represents “Primary Precautions,” Blue represents “Increased Precautions,” and Magenta represents “Comprehensive Precautions.”
Businesses may provide supplemental information for other services they also choose to provide, which can further enhance customer understanding of choices. These options include features such as curbside service, outside seating, online ordering, taking customer temperature checks, or even separate areas for two different levels of precautions.
Participating businesses will be given a digital toolkit that includes a colored swan poster to download and place at their entry and a simple logo to post on the business' website/social media. The swan poster/logo color will reflect the precaution level used by that business.
We highly recommend businesses participate in this unique Consumer Choices initiative as a strategic means to accelerate sales to enhance consumer confidence. Your company’s participation reflects the corporate concern for the community’s disparate needs while also advancing an optimal pace of reopening Lakeland as safely as possible. Any business with a Lakeland mailing address is welcome to participate!
For more information, email reopenlakeland@lakelandchamber.com.
The Reopen Lakeland Taskforce was formed to develop a plan to restart our local economy in the correct way. Now is the time to look ahead to how Lakeland will recover and re-imagine our future. A diverse group of local leaders were selected to unite businesses and the community around common objectives. Creating a shared vision for balancing the right health and safety outcomes with the right restart is vital. A thoughtful and deliberate strategy that restarts the economy with safety at its core will be the key to success.
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