If we hadn't slacked in April, you would have been hip to this — and maybe you already are if you follow us on other channels... anyway, The Design of Experience is back in full effect!
Three brand spankin' new episodes for your listening pleasure:
The Mindful Brand
This one’s about: That trendy mindfulness thing, the moment of the Kodak moment, and rainbow unicorn soft-serve. What is the common trait of people and brands that weather the storms? Why is it worth it to pause…and look around? In a world where change is guaranteed, the power of adaptation (and the willingness to do it) has never been more important. But how can you adapt if you aren’t quite sure of who you are? Today, Steve, Matt, and Emily welcome Season 2 listeners with the first of a multi-part series on Brand Mindfulness.
Listen Here!
Developing Brand Mindfulness
This one's about: Being stuck in a moment with Bono and robot voices defining Ikigai. Executives recognizing and navigating change. The roots of mindfulness and what businesses and market leaders can learn from it. Ralph Waldo Emerson, concentric circles, Zen Buddhism, sales pitches… How can you move into different modes of operation based on shifting realities? Today, Steve, Matt, and Emily discern what Brand Mindfulness is and what it isn’t.
Ready for More?
Brand Mindfulness: Taking Action
This one's about: Lemonade stands. How does the kid in Steve’s neighborhood need to rethink his approach to providing flavored hydration? Lazzberry Lemonade! Steve and Matt disagree on whether caring about people makes you a Marxist. AND… TADA! 5 steps to developing Brand Mindfulness.
Being Mindful is Good. Action is Better.
As always, The Design of Experience is available on Spotify, Apple Pocasts, and Stitcher.
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