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Focus on:
LUXURY PACKAGING
Top 10 Cues for Packaging
Most of us can identify luxury packaging when we see it, but do we understand why exactly it evokes such a powerful reaction?

Our recent Millcraft Meetup with Luxury Packaging Creative Director Evelio Mattos examined the Top 10 Cues for Packaging - how they have evolved, and how they're shaping up for the future of packaging.
Focus on:  DIRECT MAIL
How to Use Psychology to Improve Effectiveness
According to the USPS Market Research and Insights Report, "COVID Mail Attitudes," 65% of those surveyed stated that receiving mail lifts their spirits, with 54% of respondents stating that mail helped them feel more connected. With people looking forward to getting mail each day, you should strive to be in the mail box. 

Psychology is an excellent tool to help drive direct mail response.  Understanding your audience and incorporating emotional triggers (such as eye contact), clean messaging and attention-capturing, novel design are key considerations when creating effective direct mail campaigns>
Summer Gould,Target Marketing, May 2020
May 2020
Millcraft HAPPENINGS

This Week's
Millcraft Meetup 
with Armin Vit 

Click on the video image to see detail
of the lenticular printing
from Brand New Conference.

Join us Thursday, May 28 at 1:00pm for the Millcraft Meetup with Armin Vit, co-founder of UnderConsideration, the popular design blog dedicated to brand identity, and the Brand New Conference.

Armin will be sharing the print production and hand assembly processes behind 3 or 5 (depending on time) of the programs created for the Brand New Conference that include surprises like concrete slabs, lenticular puzzles, and spray-painting.

Sign up here to join us for the meetup and for inspiration, print production education and a whole lot of community!  Questions?  Just ask.

Millcraft Supports

Your Return to Work Plan

With many businesses now "Returning to Work", Millcraft is proud to be able to offer the Personal Protective Equipment (PPE) recommended as "best practice" for employees returning to their workplaces.  How can we help you welcome back your teams to a safe and healthy environment? Just ask.
 
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