Hi there,
For 2.5 years, we have sent out this newsletter mostly on Thursdays.
We tested several days throughout the week but our data suggest that Thursdays give us the highest possible opening rate. We don’t know why. For whatever reason, you prefer to read our content on Thursday.
But today is Wednesday, you might say.
Correct, but after week 10 in home office, every day feels the same. I’ve lost the handle over what day it is. I thought today was Thursday but it’s not. I sent it anyway. Forgive me.
Now, what do we have for you today?
We set out on an extensive research task to come up with an educated guess on the likelihood of a V-curve vs. U-curve vs. L-curve recovery for the travel industry.
The full article is a slightly longer read (12 min), so we keep the rest of the newsletter short. Enjoy.
Lennart Dobravsky
Director Research & Intelligence, Lufthansa Innovation Hub
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