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e-instruments Appoint Iain Horrocks Chief Operating Officer

e-instruments/ Hamburg, May 20th, 2020 – e-instruments has announced the appointment of Iain Horrocks as Chief Operating Officer. This appointment is to help drive the company's ambitious growth plans forward.

Horrocks, previously Product Manager at Focusrite Audio Engineering, where he was responsible for products such as the highly successful Scarlett audio interface range, joined e-instruments last summer as Head of Marketing.


This new role gives Horrocks responsibility for defining the goals and execution of the company's mission, vision & purpose in cooperation with the CEO and founder Thomas Koritke.

Speaking of the appointment, founder Koritke said;

"With e-instruments growing as a company and in order to achieve our ambitions as a brand, I needed someone to move into a flexible leadership role and apply a greater focus to our product marketing and sales as well as the day-to-day operations as we look to expand the business in different areas. Iain's in-depth knowledge of the industry, the product, the sales and marketing experience he brings to the team and his passion for it all makes him the perfect person for the job. We're all glad to have him on board."

On this new role, Horrocks said;

"The e-instruments brand is synonymous with high quality and attention to detail. I believe it has huge potential in helping the growing number of modern music makers achieve their creative goals and ambitions. I'm excited about working closely with the team and our partners to deliver more great products to our customers worldwide."

Horrocks is based in the UK and when possible at the e-instruments headquarters based in Hamburg, Germany.

About e-instruments

Based in Hamburg, Germany, e-instruments creates innovative, easy-to-use virtual instruments allowing musicians to focus on what's most important – the music. Other products include the highly successful Session Horns (Pro), Session Strings (Pro) and Session Keys Grand instruments.
 

For more information visit www.e-instruments.com

ENDS

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