What's new from BookNet Canada Research
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Research email courses
We're trying out something new for our forthcoming audiobooks study, Press Play: Audiobook Use in Canada 2020: we're preparing a four-week email course with specific take-aways from this free study each week. Get interesting highlights from the full study delivered to your inbox starting on June 8.
If you're interested in starting this course with us, update your profile to subscribe to these new emails.
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COVID-19
Last month we shared the results of the short survey we put together to gather some data on the impact of COVID-19 on reading. This month, we went even deeper into the results and filtered them by age, gender, buyers, borrowers, and the number of books read.
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Trends in the market
We took a look at two (very different?) trends in the Canadian book market in some of our latest blog posts.
First up: Astrology, crystals, tarot, and witchcraft in the Canadian book market. Reports of a resurgence in these topics began around 2016, when outlets were abuzz with the rise of "mysticore" in the wellness and fashion industries, but how did that translate into book sales? Let us "cast" some light on the subject.
Next, we cooked up a blog post about the cooking subcategories that are selling like hotcakes. Maybe you've seen everyone and their brother baking away during our physical distancing — or maybe you've tried to buy flour or yeast — we wanted to see if sales cookbooks were rising, too.
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The Canadian Book Market 2019
It’s that time of year again, the new edition of The Canadian Book Market 2019 is here. From general to more granular data the report breaks down into 30 subject categories, each one of these categories includes number of ISBNs reported, top-sellers, pricing and format information, week-by-week performance, top distributor & market share.
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This report is the number one tool you need to understand the Canadian book market, see its changes compared to 2018, identify trends, and make informed decisions.
See some highlights from the full report in this blog post.
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Canadian Leisure & Reading Study 2020
This free report looks at how Canadians are spending their leisure time and the behaviours of Canadian readers such as where readers like to find and obtain books, what devices, apps, and subjects they prefer, and more.
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We tell you all about the results of our survey in this month's BookNet Canada podcast episode (for example, did you know that readers are much bigger podcast listeners than non-readers?). But if you're more visual, we've got a blog post complete with graphs and infographics just for you.
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Coming up next
Press Play: Audiobook Use in Canada 2020
We are working on an update to our 2018 audiobooks study, Readers Are Listening, which will be out later this spring.
The State of Publishing in Canada
We are analyzing the data from publishers to prepare the results for this biennial report on the state of the publishing industry in Canada in 2019. The final report should be out later this year.
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In the meantime...
Curious about what the BNC Research team has been reading or listening to? Here are our most intriguing links from the last month:
As always, don't hesitate to get in touch if there are questions you'd like our research team to investigate or to learn more about our custom studies. You can find a full list of all our research on our website.
All the best,
The BNC Research team
research@booknetcanada.ca
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