|
COUNTING WHAT MATTERS
|
Inspired by a recent viewing of Ken Burns' epic Vietnam War documentary, we take a quick look at the McNamara Fallacy and what it means for marketers tracking, reporting, and ultimately, managing the measures that matter most. |
Read our blog post |
|
|
PRESENTATION INSPIRATION
|
Pentagram designer, Giorgia Lupi, recently took a crack at redesigning the PowerPoint presentations that NY Governor, Andrew Cuomo, features in his press briefings. The result is clean, simple, and effective; worth aspiring to. |
Check the deck |
|
|
THE POWER OF AUDIO BRANDING
|
Dubliner Gavin Little, the founder of Echolab, creates branded soundscapes for commercials, tv, movies, and games. Turn your speakers up loud and enjoy his amazing work for Nike, Audi, Porsche, and Star Wars among others.
|
Visit Echolab |
|
|
THE DEMS BRANDING PROBLEM
|
Wrapping up our USA theme, our recommended #longread is this Joseph O'Neill's article from the NY Review of Books on the branding challenge facing the Dems, and why the GOP has outgunned, out-thought and out-branded them at every turn. |
Read more |
|