Dear Advertising Partner,

With the cancellation of so many birding festivals and other events in 2020, Bird Watcher's Digest wants to help the organizations behind these events continue their important work by offering a subshare program to help raise needed funds and promote general awareness of your event or organization!

What is a subshare? 
Glad you asked! A subshare is a special partnership we offer to festival and event organizers, as well as to bird clubs and other nonprofit groups. When such organizations promote new subscriptions to Bird Watcher's Digest or Watching Backyard Birds, we'll split revenue received 50/50! It benefits the organizations by raising both awareness and funds, and we get new subscribers!

How does it work?  
It's a cinch. We will generate a code specific to your organization or event. The subscription rate for all new subscribers who use this code (via email, phone order, or mail-in) will benefit your organization as follows:

• EARN $8 for a one-year subscription to Watching Backyard Birds (subscription price: $16.00)
• EARN $10 for a one-year subscription to Bird Watcher's Digest (subscription price: $19.99)
• EARN $15 for a one-year subscription to the combo of Watching Backyard Birds/Bird Watcher's Digest (subscription price: $29.99)

Why is Bird Watcher's Digest offering subshares to birding festivals and events? 
We realize that 2020 is the year of virtual birding events, social distancing, birding close to home, and small-group birding. We want to support you, our valued event and festival partners. With subshares valid for the duration of 2020, new subscriptions to our magazines can generate income for your organization! 

What's the catch? 
Again, it's pretty simple. In exchange for the subshare and promoting your event via our digital marketing channels, we request that you feature Bird Watcher's Digest as a sponsor of your event. We hope you'll let your participants know that subscribing to our magazines will generate funds for your event! If you don't plan to hold a virtual event this year, we can partner with you, too. Just include us as sponsors on your event website and other communications. The subshare partnership can continue even without a planned event; again, this offer will be valid for the duration of 2020. 

I'm interested! What's the next step?
Excellent! Just contact me via email or give me a call at 1-800-879-2473.