🗞 Keeping up with Google Updates & News
Because Google never sleeps and there's always something new to catch up with:
- Google announced a new page experience signal
Google will introduce a new page experience signal that combines Core Web Vitals with existing signals for page experience (mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines) to provide a holistic picture of the quality of a user’s experience on a web page.
Google will also incorporate the page experience metrics into their ranking criteria for the Top Stories feature in Search on mobile, and remove the AMP requirement from Top Stories eligibility.
Google also clarified that: "A good page experience doesn’t override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search."
These ranking changes won't happen before next year, and Google will provide at least 6 months notice before they’re rolled out.
After the announcement I had the opportunity to clarify some doubts in a Q&A with Google's team in charge and summarized the top insights in this twitter thread that you might also want to check out.
- Google Search Console's Speed report is now the Core Web Vitals report
Google is also incorporating Core Web Vitals in the Google Search Console via the "Core Web Vitals Report" showing your mobile and desktop pages LCP, FID, and CLS information with "poor", "need improvement" and "good" values.
- Core Web Vitals Everywhere
Besides the Google Search Console, Core Web Vitals information and validation has been also made available via PageSpeed Insights, Chrome UX report, Chrome DevTools and more.
- A reintroduction to Google's Knowledge Graph and Panels
Since the knowledge graph was released in 2012, it has amassed over 500 billion facts about five billion entities. Learn more about how it works and its evolution in this Google's article.
🛠 This week SEO awesomeness...
From technical, to content, links or rankings, here you have some top SEO and digital marketing awesomeness published in the last week:
- The Power of Python: How It Can Help With Technical SEO by Ruth Everett
The wonderful Ruth Everett did an amazing presentation at the BristolSEO online meetup about Python: How it works, and how can be used for SEO.
- The Consequences of the wrong status code for robots.txt by Esben Rasmussen
What are the consequences of showing a 3xx, 4xx or 5xx status in your robots.txt? Find out in this article.
- SEOs & Developers: 7 Tips for Working Better Together & Getting Your Projects Implemented by Kameron Jenkins
How can we effectively work with developers and ensure our SEO projects get implemented? Take a look at this post by Kameron.
- How-To Schema Rich Results Coming to Desktop by Brodie Clark
A year after the initial support for How-To Schema rich results on mobile, we’re now seeing the same being reflected on desktop. Read all what you need to know from Brodie.
- How To Implement a Keyword Strategy by Nick Eubanks
Nick has made his wonderful Keyword Strategy guide -including keyword prioritzation, keywords mapping, content development, and more- now available for free! A must read.
- Extract URLs from XML Sitemaps in Google sheets by Dave Sottimano
Do you need to quickly extract URLs from XML sitemaps in Google Sheets? Dave has developed a script for it.
- The new Women in Tech SEO's Community Speakers Hub
If you're organizing an event and are looking for new SEO speakers, check out the new Women in Tech SEO community speakers hub!
- MeaningCloud's Google Sheet Add-On
MeaningCloud has a Google Sheets Add-On that you can use for free for up to 20K requests/month allowing to do Text Classification, Sentiment Analysis, Topic Extraction, Language identification and more.
🔥 Non-SEO focused awesomeness, that are a must read for SEOs...
Because there's so much happening that is not purely SEO related, that we can learn from:
- 5 Ways to Show Up for Racial Justice Today
"Race affects everything—how seriously your doctor evaluates your symptoms, your quality of education, your job and housing prospects. And, of course, your likelihood of being harassed, arrested or killed by police, who, in the vast majority of cases, walk away with impunity." - In this article you can learn how to help and contribute to stop racism.
If you on the other hand don't think that this is still an issue and/or need more context about what's happening at the moment in The US (although is important to note that this is also a global problem), watch this video.
- Why Marketing Flywheels Work by Rand Fishkin
"A Marketing Flywheel is a continuously improving set of repeatable, tactical investments that scale with decreasing friction." - In this article, Rand explains why it can be key to your marketing success and how it works.
- Unbounce's Conversion Benchmark Report
Unbounce has analyzed the performance of 16 industries, using machine learning, from more than 186 million visits and 19 million conversions on 34K landing pages. Take a look at what they found out.
- How to Measure the Impact of TV Advertising on Ecommerce
"While many online retailers tend to focus attention on digital channels like search, PPC and email, TV advertising can still be an effective channel." - Learn how to measure their impact here.
💸 The #SEOFOMO5K Challenge Giveaway: A reminder to subscribe & an update
- With the sponsorship from Sistrix, I’m going to give to any of the first 5,000 #SEOFOMO subscribers who request it, a new free Sistrix account w/ 6 Modules for 2 months, which is priced at 800 Euros.
- With the sponsorship of 14 amazing top SEO tools and resources, I’m going to do a giveaway of a BIG SEO Tools & Resources Package Prize with a worth of US$ 21,338.38* among the first #SEOFOMO 5,000 subscribers who want to participate.
The BIG SEO tools package includes:
- SEOmonitor 5,000 Euros Worth of Credits priced at 5,000 Euros
- 1 Year SEMRush GURU with Traffic Analytics priced at US$ 2,399.4
- 1 Year Little Warden Small Team Subscription priced at US$ 659.88
- 6 Months Basic Ryte Account priced at US$ 719.4
- 1 Year cognitiveSEO Starter Subscription priced at US$ 1,548
- 1 Year of a Sitebulb Pro Subscription priced at US$ 420
- 6 Months of a ContentKing Pro plan priced at US$ 2,154
- 6 Months of a Sistrix account w/ 6 Modules included priced at 2,400 Euros
- 1 Year BrandMentions Growing Business Subscription priced at US$ 948
- 6 Months of a SafeCont Advanced Plan priced at 870 Euros
- 6 Months of a FandangoSEO Pack M priced at 1,080 Euros
- 3 Months of a RankRanger “Basic” package priced at US$ 207
- 3 Months of a Pitchbox Business Plan Subscription priced at US$ 1,500
- 6 Months membership of the Traffic Think Tank Academy priced at US$ 594
So, here's a reminder: If you haven't yet, to participate in the #SEOFOMO5K Challenge (and receive the Sistrix account as well as to participate in the giveaway) you just need to register by filling this form.
When #SEOFOMO reaches the 5,000 subscribers I'll close the form registration and I'll then get in touch and announce the next steps to get the free 2-months Sistrix access as well as the date for the Giveaway to take place in a live Crawling Mondays YouTube online event, where I'll choose the winner randomly from all who have registered. You can learn all about the SEOFOMO5K giveaway details, what's included, and conditions in the announcement post here.
Right now #SEOFOMO has 4,850 subscribers! Last Sunday, it had 4,585 subscribers (before the giveaway announcement on Saturday, it had 4,449), so I hope we reach the 5K subscribers in the next few days.
To help reach the goal soon, please share about #SEOFOMO (here's the newsletter subscription page) and ask your SEO friends and colleagues to join the newsletter! They'll receive a welcome email when they join with the link to register to the challenge giveaway.
I'll keep you updated about the latest status of the #SEOFOMO5K challenge and the numbers of subscribers. If you prefer, you can also follow me in twitter where I'll be sharing about the latest of the giveaway every day.
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