June 2020 Newsletter

The whole fitness industry is keen to re-open, and many members are chomping at the bit to get back into clubs. The digital pivot has been incredible, and the industry has changed significantly since we went into lockdown.

We must ensure that we re-open safely and with confidence for our members and staff. Some people will not be ready, willing, or able to come back straight away. We must be there for those individuals, keep them engaged as an equally important part of our communities. The digital solutions that we've relied on must plug the gap for these members and staff. They are the ones we must focus on retaining, until they are ready to return.

This is where the new opportunities and lessons are arising. Digital memberships and engagement mechanisms will present new products and offerings for the out-of-club, online experience. And these can also boost retention for traditional memberships.

Read on to learn more about the Leisure Industry Recovery Member Communications guide, and how we can help you to get your members and business back on track.

You can also read articles on Reducing the Second Wave from Gym Owner Monthly, Improving PT Retention from PT Monthly, check out our Technogym Talks webinar, Experience Recovery Conversation with LeisureNet, and Interview on the Slip Safety Show.

If you want to discuss your current or future member retention strategies, or talk about how to help your business or your members, please just hit reply to this message or send your contact details to info@ggfit.com.

Member Recovery Communications

Some clubs saw a spike in member cancellations after sending their closing email. But many of those emails were un-opened or undelivered.
Download our guide to getting your re-opening communication strategy on the right track. Work through Pre-launch, Un-freeze, and Follow-up across multiple channels to reduce your cancellations, manage capacity and maximise member confidence.
Includes options for bulk re-engagement campaign support.

Reducing the Second Wave of Cancellations

A quick 10 minute video version of our Gym Owner Monthly Article from June - watch to find out what happened to member communications on closing, and how to reduce the second wave of cancellations with better comms.

Reducing the Second Wave of Gym Membership Cancellations

If you prefer magazine articles, then you can read the turning pages in Gym Owner Monthly here, along with a raft of other brilliant content.
And if you want to add to the debate, please comment on the article here on LinkedIn

For our PT readers, check out PT Monthly this month - Guy's talking about Improving Retention by not selling blocks of sessions.
Again, if you want to add to the debate, please comment on the article here on LinkedIn

Technogym Talks - Adapting Your Customer Journeys

Many fitness facilities and health clubs are reviewing their member journeys at the moment. It is important to consider adapting your in-club processes, as well as developing digital pathways.

This 1-hour webinar shares ideas on traditional journeys, lockdown lessons, and new digital only membership journeys. We include the audience Q&A and some forthcoming tips and content from Technogym.

Adapting Your Customer Journeys - Technogym Talks Webinar

Experience Recovery Conversations

A third video for you this month, it was a pleasure to catch-up with David Monkhouse from LeisureNet on his series of Experience Recovery Conversations.
Guy and David discuss lockdown exercise, gym membership cancellations and communicating with members as clubs start to think about re-opening.

Experience Recovery Conversation with David Monkhouse
Monkhouse on Mondays - Leisure-net

The Collective

We are a community of fitness industry professionals with a common goal to collaborate, share and grow.

Ask the Expert every Tuesday with people such as Steve Scales (ukactive), David Monkhouse (LeisureNet), Emma Barry (Badass Boutique), Ben Coomber (BTN Academy) and Brian O'Rourke (FIT-C)
Friday Weekly Wins and Positive Pivots

Click here to apply to join the closed facebook group

If you want to discuss any of these ideas or talk about how to help your business or your members, please just hit reply to this message or send your contact details to info@ggfit.com.

Contact us:

tel : 020 7617 7531
e-mail : info@ggfit.com
web : www.ggfit.com