WHY BRINGING IN A PROFESSIONAL
WRITER IS GOOD BUSINESS
Within any organization, there is always a volunteer or someone who gets drafted to do a writing project. So why hire a writer? Here are seven reasons why a professional writer can add value to your business.
A dedicated writer will meet deadlines. If Steve from the accounting department writes your copy, guess when the copy is going to get written? That’s right -- it will get done.
1. The writer will be working on the project 100% of the time.
Maybe you can write well or somebody on your staff can write well. However, if writing is not your full-time career, do you really have the time to write what you need? A professional will dedicate all of her time to your project.
A dedicated writer will also meet deadlines. If Steve from the accounting department writes your copy, guess when the copy is going to get written? That’s right -- it will get done after Steve completes all of his own work, whenever that is.
2. A professional writer will bring expertise to the project.
Every professional job requires certain skills. Writing is no different. Expertise in grammar, punctuation and spelling are such skills. A writer will write or clean up your copy and give it a polished, professional appearance.
As importantly, a professional writer will also be a good editor. If the writer is working with existing copy, she will provide added value by crafting what you have written into something special.
Do you know who needs reads your copy? Let a writer help you find out more about your customer base. Through interviewing decision makers, she will identify your audience.
3. The writer can help you identify your target audience.
Do you know who needs reads your copy? Let a writer help you find out more about your customer base. Through interviewing decision makers, she will identify your audience.
Maybe you have a complex concept that you need to explain to the general public. A good writer can create copy that can be easily understood by anyone. Maybe you need to reach a specific group. A writer can help you hone in on those individuals.
4. A professional writer can help you identify and clarify ideas and how to convey them.
You know what you need to have written, but you just can’t put it into words. You need clarity. Because you are blocked, you may have started and stopped your writing project a dozen times or more.
A writer can help you develop that idea and turn it into exactly the copy that you need.
5. A good writer can help you find a fresh way of describing your information, avoiding cliches.
Can you recognize if a copywriting angle has been used too often? Ideas and words that are used too often lose their effectiveness.
A writing professional can recognize overused and overworked ideas and help you find a fresh and unique slant for your specific needs. Don’t let yourself get stuck with the same old thing.
6. Your writing needs to have one voice across pieces. A good writer can help you project a consistent image.
Does every document you produce look like it comes from a different source? In the industry, there is a name for the person who makes a set of documents have one voice – a developmental editor. The experienced writer you hire can do this task.
A good writer can suggest a unique style that is right for your business. Having a unique voice in your writing can help you brand your business.
7. A good writer is familiar with all the media available to communicate your ideas.
Do you want to produce printed copy for mail outs? Or do you want online materials?
With the variety of media available today, it’s easy to be confused about what’s best for your needs. A good writer can suggest the right media for your organization.
